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MEDIA PLANNING & PLACEMENT <br />BEST PRACTICES IN ATTRACTING CORPORATE INVESTMENT <br /> f Dialogue with industry peers continues to be the top source of <br />information about an area, followed by business travel and articles in <br />newspapers and magazines. <br /> f In order, The Wall Street Journal, The New York Times and local daily <br />newspapers rank as the top news source of executives. <br /> f Having an internet/website presence is rated as the most effective <br />marketing technique, followed by planned visits to corporate executives <br /> f 65% of respondents used the internet during their last site-selection <br />search, and 65% reported a strong likelihood that they would visit an <br />economic development organization’s website during the next site <br />search. <br /> f Incentive information (57%), demographic information (48%) and a <br />searchable database of available buildings and sites (44%) rank as the <br />most-useful features of an economic development organization’s website. <br />INFLUENCING EXECUTIVE PERCEPTIONS: LEADING <br />SOURCES OF INFORMATION <br />Where do executives get their news? <br /> f The Wall Street Journal 62% <br /> f The New York Times 42% <br /> f Local daily news 21% <br /> f Forbes 13% <br /> f The Economist 13% <br />Development Counsellors International (DCI) 2017 Site Selection Survey <br />– 331 Surveyed between 2014 - 2017 <br /> f Washington Post 13% <br /> f USA Today 12% <br /> f Bloomberg Businessweek 11% <br /> f Financial Times 10% <br /> f Time 8% <br /> f Area Development 7% <br />19 | RMA | Tab 2 | Qualifications | RFP No. 19-07-02