Laserfiche WebLink
COMMUNICATIONS <br />PUBLIC RELATIONS, EMAIL NEWSLETTERS, FEATURE <br />ARTICLES, PRESS RELEASE GENERATION & DISTRIBUTION <br />RMA has an impressive track record for getting clients exposure – success <br />that will be utilized for Sunny Isles Beach in delivering an authentic message <br />for locals, visitors, businesses and residents based upon the positive realities <br />and promising vision for the future. <br />The RMA Business Attraction & Marketing Team creates, executes, and <br />monitors public relations for many of our clients, including the four <br />Community Redevelopment Agencies (West Palm Beach, Pompano Beach, <br />Margate, and Dania Beach) that we managed and administered. Marketing <br />services include email newsletters, feature articles, press release generation <br />and distribution. <br />CASE STUDIES — EXAMPLES OF ACHIEVING EARNED <br />MEDIA FOR OUR CLIENTS REDEVELOPMENT INITIATIVES <br />AND 4 SPECIAL EVENTS PR AND SOCIAL MEDIA <br />OAKLAND PARK: CULINARY ARTS DISTRICT <br />For Oakland Park, the RMA marketing team developed the downtown <br />“Culinary Arts District” brand and, along with other strategies, developed an <br />event series as part of the comprehensive branding initiative. In support of <br />that goal, and to enhance the Urban Farming Institute’s new weekly Farmers <br />Market, RMA capitalized on our relationship with a Sun-Sentinel food writer <br />and partnered to create the successful monthly Farm to Chef Showcase, <br />featuring local chefs on stage “performing” a live cooking demonstration <br />utilizing fresh ingredients from farmer market vendors. <br />The comprehensive strategy resulted in significant business attraction <br />(starting with the Funky Buddha Brewery within only weeks of the launch of <br />the brand) and the sale/purchase of several buildings throughout the district <br />– with new owners seeking restaurant/culinary tenants. All of this new <br />business and economic activity began with research and the development <br />of the marketing plan, followed by the strategic implementation process <br />(including communications, advertising, website and social media) and <br />resulted in increased press coverage, economic activity and excitement <br />about the opportunities in Downtown Oakland Park. In Oakland Park we <br />received earned media for the Farm to Chef Showcase event as well as <br />several redevelopment initiatives. <br />Oakland Park | News Coverage <br />Oakland Park | Discovery Farm Marketplace Rack Card <br />20 | RMA | Tab 2 | Qualifications | RFP No. 19-07-02