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TOURISM MARKETING TACTICS MAY INCLUDE <br /> f Tourism Development Programs – include tourism outreach programs and trade show <br />participation in the marketing plan. A Tourism Outreach Plan targets specific domestic and <br />international markets and identifies how best to reach them in a cost effective way. <br /> f Social Media Strategies – Put strategies in place for Facebook, Instagram and Twitter; all <br />social media should be considered and should include Mobi marketing, such as Mobile <br />Proximity Marketing. QR code promotion and contests may be considered. Foursquare or <br />similar technology presents additional promotional opportunity. Social media is rapidly <br />changing, creating the need to stay on top of this evolving technology. <br /> f Website Updates & Enhancements – Very interactive and includes a wealth of <br />information. As the brand evolves, so should the website in content and interactive ability. <br /> f Media Usage & Advertising Campaigns - Co-op advertising opportunities targeted to <br />key visitors may be considered in the Marketing Plan. With complex and expensive media <br />markets, the Plan identifies creative ways to get the message out. <br /> f Public Relations Campaigns – How to reach audiences with the message points via <br />both internal and external campaigns can be developed, along with proposed press kits. <br />Specific audiences can be targeted with specific messaging. This can be a combination of <br />B2C and B2B efforts. <br /> f Communication with Stakeholders – To accomplish this tactic, it will be necessary to <br />determine current methods of communication and input from the property owners and <br />other stakeholders. The most cost-efficient means to communicate to them for input <br />is e-mail, provided lists are available. Another approach could be via the website, with <br />surveys designed to seek input. <br /> f Graphics Package to Implement Branding – B2C and B2B branding for new visitors and <br />business development such as collateral material and trade show booth design, e-blast <br />templates (residents and business owners may be different from the visitor trade – which <br />is further segmented by the travel trade and the traveling consumer); sales sheets for <br />travel trade shows, advertising campaigns, banners and signage <br /> f Public Programming – What events, how often? – audit what is currently being done, what <br />the target audiences are seeking and make recommendations. Programming may include <br />unique signature events, entertainment and annual festivals. <br /> f Sponsorship Programs – Develop a sponsorship outreach program, naming rights, <br />etc. to offset costs of certain programs. Potential corporations can be identified and a <br />sponsorship sales kit could be developed to market to these potential sponsors. <br />23 | RMA | Tab 2 | Qualifications | RFP No. 19-07-02