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EXAMPLES OF TRAVEL MEDIA RELATIONSHIPS <br /> f Database of travel media and bloggers of 1,100+ contacts both domestic <br />and international <br /> f Capitalize by participating in Media Marketplace opportunities at certain <br />travel trade shows <br /> f Work with travel PR professionals, writing press releases and providing <br />input for media kits/flash drives for use at trade shows <br /> f Key contacts at travel websites (i.e. - TripAdvisor, OTA’s, tour operators, <br />hotels, etc.) <br /> f Relationships/Contacts for Luxury Publications (i.e. – Travel & Leisure, <br />Departures, Robb Report, Upscale Living Magazine, Modern Luxury CS, <br />etc.) <br />LEVERAGING RELATIONSHIPS <br />THERE ARE MANY OPPORTUNITIES TO LEVERAGE RELATIONSHIPS <br />AS PART OF A STRATEGIC TOURISM MARKETING PLAN: <br /> f Leverage with clients when appropriate to save them money <br /> f Leverage relationships and client needs for trade shows <br /> f Leverage relationships and availability of in-market reps for a variety of <br />markets including China, Brazil and Latin America and the UK and Europe <br /> f Leverage with tour operators to develop pitches and byline opportunities <br />that focus on tourism trends <br /> f Leverage regional peer relationships to develop a regional tourism <br />media fact sheet for media/reporters (factoids, details on each area, why <br />tourism matters, etc.) <br />One successful example on how to effectively leverage regional clients and <br />resources for the benefit of all involved: Carolyn Feimster created and currently <br />manages the brand “Historic Shopping & Dining Attractions”, which includes <br />Faneuil Hall Marketplace in Boston, South Street Seaport and the new Seaport <br />Museum in NYC and Union Station DC in the nation’s capital. <br />Erin Bender - Travel with Bender <br />117K UVM <br />180K Pageviews <br />FB: 19.5K <br />Twitter: 27.3K <br />Instagram: 30.4K <br />Joann Woolley - Travel Mamas & <br />Mommy's Slice of the Pie <br />Travel Mamas | Mommy's Slice of the Pie <br />150K UVM | 25K UVM <br />FB: 4K <br />Twitter: 21.4K <br />Instagram: 5.2K <br />EXAMPLES OF SOCIAL MEDIA INFLUENCERS & <br />BLOGGERS - INFO & AUDIENCE STATS <br />Rachel Jones - Hippie in Heels <br />155K UVM <br />FB: 11.7K <br />Twitter: 32K <br />Instagram: 46.6K <br /> <br />Tamara Gruber - We3Travel <br />65K UVM <br />FB: 1.6K <br />Twitter: 7.2K <br />Instagram: 6.1K <br />24 | RMA | Tab 2 | Qualifications | RFP No. 19-07-02