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SOCIAL MEDIA MANAGEMENT <br />We have successfully implemented award-winning social media strategies <br />and tactics that are specifically aimed at building an invested community and <br />reaching your desired audience. The initial stage is to evaluate the online <br />community and build a relevant audience based not only on geography, but <br />also on common interests. We build tactics that will encourage engagement <br />within your community members, and through that engagement, work toward <br />a common goal. <br />The last few years have seen the explosion of social media amplify an <br />organization’s ability to not only gain a better understanding of their audience, <br />but to also build community hubs that intrinsically meet the needs of the <br />neighborhood. This creates truly sociable cities…online and offline. <br />RMA has developed a proven social media plan specifically designed to keep the <br />public engaged with events, activities and opportunities. RMA team member, <br />Terra Spero, is a nationally recognized expert in this field, and has spoken at the <br />International Downtown Association’s national conference on creating digital <br />marketing strategies. She includes the most up-to-date strategies and tactics, <br />and an associated budget, to implement an online marketing campaign that will <br />keep the City “top-of-mind.” <br />SOCIAL MEDIA DEVELOPMENT, ENGAGEMENT & SOCIAL SEO <br />One of the key areas of focus is not only in the tasks themselves, but also in <br />our expertise with the execution. Below is one example of what we offer: <br />CONSULTATION <br /> f Monitoring: Brand mentions in online media, social media <br /> f Monthly Reporting: Audience, mentions, sentiment, influencers, traffic, <br />conversions <br /> f Monthly Consultation: 1-hour meeting each month to discuss results; <br />refine strategy <br /> f Ongoing, as-needed support to team via phone or e-mail <br /> f Recommendations for new platforms or most effective use of resources <br />for current platforms <br /> f Suggestions on how to obtain the highest level of engagement through <br />social networks and each platform’s unique characteristic <br />SOCIAL MEDIA, COUPLED WITH A WELL <br />THOUGHT OUT DEVELOPMENT AND MARKETING <br />STRATEGY, CAN DRIVE BUSINESS, INCREASE <br />COMMUNITY INVOLVEMENT, AND LEAD TO <br />SUSTAINABLE ECONOMIC GROWTH. <br />32 | RMA | Tab 2 | Qualifications | RFP No. 19-07-02