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Facebook <br /> f Development of unique content on collaboration with internal team <br /> f Research of keywords and topics that integrate with staff driven priorities and events <br /> f Integration of effective Facebook tools to include LIVE, Geo-targeting, Polling, etc., as <br />determined valuable <br /> f Development of graphics to support visitor and community engagement through social media <br /> f Recommendations for integration and timing of Facebook Live content <br /> f Management and reporting on Facebook Advertising <br /> f Monthly reporting on analytics <br /> f Extensive evaluation and management of success and failures to consistently drive more traffic <br />and awareness based upon posting types, times, keywords, demographics, interests, etc. <br />Instagram <br /> f Consulting with internal team on appropriate types of posts, timing of posts, and keywords to <br />increase engagement and provide a unique relationship on this channel <br />Twitter <br /> f Quarterly platform evaluation to analyze traffic and communication <br />YouTube <br /> f Integration of video into YouTube <br /> f Development of descriptions and keywords to result in highest level of SEM <br /> f Embedding video into Facebook <br /> f Management of YouTube advertising <br />Google Places <br /> f Integration of photography for 50 – 60 local key destinations/businesses <br /> f Recently done for a client starting with 2 spaces, resulting in over 15,000 views in the last 2 <br />weeks <br />Photography <br /> f Capturing professional local photography for key destinations/businesses allows for not only <br />maintaining a locally authentic feel, but also becomes a source for valuable photography that <br />adds to the City’s brand <br />Article Development/Blogging <br /> f Content creation is incredibly important; the development of unique stories allows the City <br />to become their own reporter. There are several topics that consistently gain visitor and <br />community engagement. Developing blogs and press releases about these topics will allow the <br />City to lead the Google news feed with articles that are self-created. <br /> f State Wide Press Releases - this service is relatively inexpensive and will amplify the release of <br />any articles published. <br />SOCIAL MEDIA STRATEGY <br />OVERVIEW OF DIGITAL & SOCIAL MEDIA SERVICES <br />SOCIAL MEDIA CHANNELS <br />USED FOR BUSINESS <br />77%LinkedIn <br />Facebook <br />Twitter <br />Blog Forums <br />YouTube <br />43% <br />37% <br />27% <br />26% <br />Instagram 18% <br />Podcasts 17% <br />None 11% <br />Other 5% <br />Source: Development Counsellors <br />International (DCI) 2017 Site Selection <br />Surveyed between 2014-2017 <br />31 | RMA | Tab 2 | Qualifications | RFP No. 19-07-02