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RESEARCH & PUBLIC INVOLVEMENT Simply put: There is not a sustainable, authentic brand or plan without community input. Public outreach is a critical component to every strategic planning and redevelopment initiative, and it needs to be both meaningful to the community and valuable to the planning process. RMA implements cutting edge technology to inform, update and engage constituents. RMA utilizes a range of strategies to reach key community members and to develop a process in the spirit of collaboration and agreement,which may include, but are not limited to: 1. Advisory boards and steering committees – establish a consistent process for accountability and review and also create a local advocate for the work that is being conducted. 2. Stakeholder interviews and focus groups – enable very specific and detailed discussions around a particular issue in an intimate setting. 3. An Idea Exchange – provides a 2 to 3-hour time frame where individuals can stop by at their convenience to discuss ideas and learn about a project’s status in a personal and casual setting. Boards can illustrate a project’s progress and also provide a blank space for participants’ comments. 4. On-line surveys – one way to measure community interest in a particular approach and to understand specific concerns and ideas. 5. Public presentations – provide an opportunity to share a project’s progress at key milestones. 6. Design workshops (Charrettes) – enable our designers to collect public comment and input and then collaborate with professionals off-site, to create design concepts. 7. Social media website and comment pages – allow the community to participate in a convenient way and also gives the municipality the opportunity to message content to a larger audience. Social Media strategies are specifically designed to keep the public engaged with events, activities and opportunities within the community. 41 | RMA | Tab 2 | Qualifications | RFP No. 19-07-02