Laserfiche WebLink
4 ASSESSMENT <br />Sunny Isles Beach <br />CHALLENGES <br />●Past positioning and slogans such as “A Life With a View” and <br />“Florida’s Riviera” are outdated and not relevant to the city’s <br />luxury high-rise lifestyle it has evolved into in the past 20 <br />years. <br />●“SIB” branding seems generic and lacks emotional connection <br />with audience. <br />●Sunny Isles Beach is home to a diverse and multicultural <br />community that continues to evolve. <br />●Current brand doesn’t have a clear value proposition or voice. <br />●There’s brand consistency across channels. <br />RFP RESPONSE No. 19-07-02 | p. 30