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4 ASSESSMENT <br />Sunny Isles Beach <br />GOALS <br />●Design a brand that is iconic, sophisticated and modern, <br />consistent with the elevated lifestyle of the city. <br />●Position the brand as a diverse, multicultural residential community <br />that is safe, engaging and involved with its community. <br />●Increase resident engagement with the city both on and offline. <br />●Establish a brand that will endure future developments, have <br />lasting impact and represent the community, its diversity and <br />unique geographic location. <br />●Effectively communicate benefits such as idyllic location, walkable <br />areas, family-friendly and diverse community, A-rated school, and <br />plethora of events and activities. <br />RFP RESPONSE No. 19-07-02 | p. 36