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• <br /> • <br /> • <br /> 100 Strategic Thinking RFP—No.19-07-02 RFP—No.19-07-02 Strategic Thinking 101 <br /> Identifying Key Target Audiences e f 1501k....— a! s -f� ''r �t 7` •,.. <br /> TASK State how the Firm identifies the key'tar t audiences fonts clients and how it then Determines the appropriate C <br /> media to best communicate with!hose audiences. - l'' l �..! �I hq. ms. f 4 f/+1�. , <br /> . digital1 r�S • - -�^-�,fS�'� s"Y°�: <br /> Jacober Creative has extensive experience with using surveys,focus groups.market research, 74 s i t <br /> advertising and other tools to identify target audiences and reaching key demographics.We have worked 1y(_+ =.w 1"'%" •/ <br /> with the Town of Surfside for more than ten years in this vein,getting rehired annually and recently being , 4j ry 1 .i—r ---,t,_ � t ''`o WE WANT TO HEAR [..' <br /> g pen RFP process.Here is a sample of a survey - l' f ABOUT YOUR VISIT'. <br /> selectee through an o '�,,� •. 7./ L'..!„. <br /> , ,_/ y q e, <br /> p y we developed for[hem. c N. I f9 a`+-.g <br /> I ' )) �s..'•aw.wMit <br /> ,� J ,. i r't f -0i.F �"�.._--_; 1 •u.d mter9m wm. - <br /> ` ""I'' ' • �1. .i/—r }�, ,WywVsltSurfstdeFLeom/sury ' a, <br /> WIN ASTAYIN SURFSIDE 'a <br /> '7.�ffNi'7L+.. :r. 1/,:..�.- Jam- - <br /> ./•eJ ir <br /> JYe Yoi DIE.TIp• ! ` ' ra=via �! <br /> -ut <br /> ..L ••,•,• I we tstn - - I <br /> - i ' ..nr l WIN A NIGHT' r- �r�: U' ., <br /> Loved your visit to Surfside? .; <br /> I. .;>I Tell us about it' + 'FI°ITE!SUY FSID , . 5. <br /> �Y�9.'; <br /> t co <br /> —+ Takeo 3 minute-survey fiii V'-tn! <br /> '.�,." 1-- !:'' t OT,,.,:.-.,-. 1a:e>3 r i�-aaury .y. <br /> for y ur chance to win'a night at the a, v.. :Y. a-.•-. .r•`.'I '-„'. <br /> -T - -- 1. (`�.r•.�-r Four Seasons Hotel at the Suer Club! _ <br /> - .:.I <br /> ,....u...e,a4.,.+1V ver r{y7r�Iirl�l '.7"----"--',a <br /> t SL i . - <br /> ” ' TAKETHESURVEY - . t f •.. =` <br /> . I I (TAKE THE SURVEY i - <br /> EJACCIIIER C.eAT,Yr e.ea ossnT . o <br />