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<br /> 102 - Strategic Thinking RFP—No.19-07-02 RFP—No.19-07-02 Strategic Thinking 103
<br /> Strategic Alliances/Sponsorships Peekaboo Ice Cream
<br /> TASK:State what experience the Firm has with the development of creative or non-traditional strategic alliances/ As part of our work with Peekaboo Ice Cream,we oversee and lead the public relations team in Los Angeles.
<br /> nnteanu s(.e.industries outside of the travel business)to implement PR programs.State what experience the frim has We worked on creating and leveraging relationships in multiple markets,and securing press and actual
<br /> with measurement of PR results.
<br /> earned media.Some of those secured spots include KTLA Los Angeles,national coverage on the Today
<br /> Show as well local coverage in Miami on WSVN-TV's Deco Drive,We were able to establish brand partnership
<br /> Bootcamp a Brews linking,which allowed the client to capitalize on other brand's giveaways and tap into their audience,and
<br /> As part of Jacober Creative's work with the Town of Surfside,we developed a new event,Bootcamp&Brews. use email via new third party apps.We expanded Peekaboo's brand awareness through in-person testings in
<br /> This combined a welcoming social fitness event that fit Surfside's tourism marketing campaign-"Fit for several markets(Naw 1/wk.Fiiami,Northern California.Denver).and increased her social media pretence by
<br /> Families,Fabulous for Everyone;'with a post-workout beer sampling event.Jacober was the lead in soliciting establishing relationships with online influencers.
<br /> sponsors and managing this successful event.This is a portion of the marketing kit we created. '''222--mmm��•��i
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