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• <br /> • <br /> • <br /> I <br /> 104 Strategic Thinking RFP—No.19-07-02 RFP—No.19-07-02 Strategic Thinking 105 <br /> 1 <br /> PR&Crisis Management ( i • <br /> TASK:State what experience the Firm has in developing strategic PR and crisis management plans.(Examples may be shared <br /> and results may also be included) REGIONAL,M E O 1 A SE AGN•S M U.T T L E <br /> LSI.A v...toCcrvmr+ma w..N.u..u.ue.a..e. <br /> Beach Renourishment Plan 1 <br /> Jacober Creative worked on developing e eloping a detailed messaging and communications strategy to deal with i • <br /> the ertensive n erupt on to oceanfront arcees due to the U.S.Arm Corps of Eng ncnrs hear rennurishment ,'v - I - 'Si 5-.O O O <br /> • s <br /> r ,52,....- <br /> • efforts in the Town of Surfside.The goal was to bring the community-residents,hotels,businesses and ���T��]� l!. 6+..,T <br /> weitors-In!n the process[n n't gate disruption and pppos Urn,•nd create as smooth+process as possible. <br /> ,�/�{�JC]t\JJlLL�J,j [� G - '�, <br /> Wepreposed shiftng PR strategies to focus on other posfives.and to buld anticipation for the new future beach, -- .725,.000 t',%' "7"7:0:7a. 16 PERSON' <br /> 0.DscAyse twill,.P. <br /> identified recommended ad buys,outlined both local and national strategies including advertor als and social FI 3-.E •l S PEND a lx�'a'..e' -` ,o s ...l <br /> media initiatives. I Y•t ' ' .�` t •_,..,. z,� . <br /> 11 6^VDAYS <br /> .y!9 __ I <br /> • <br /> GAP;PROucl. <br /> �r" - BEACH POP UP .i I MEDIA PLAN <br /> • <br /> .-n(c).... <br /> ..5� .,,, `� '` sdM" • I�rti w\7vd $70 000 .I TIMING:NOVEMBER I .Custom Contest Series <br /> y� ... <br /> •' F� t •.v i� OCTOBER.,v �qr i l r 4, .A ewsletter Integration <br /> • <br /> �Iii _ ,.,F 1 / sigtI' DECEMBER • .Native AdvertLSlrlg <br /> -e. '^� .an ^ '01 ? 5 O � Audience Extensions <br /> d <br /> __ '* " I i .Luxury Travel Platform <br /> I ; - • <br /> 2 WAYS A I �, <br /> = e•fibre • c'i" I J C..- EEK <br /> . <br /> c544. <br /> _ .. <br /> LOCAL TOURISM IMPACTITA - - :. I �„ <br /> , <br /> L DIGITAL MEDIA - AUDIENCE+EXTENSIONS 'SDCIAI MEDIA ADS i <br /> @�veC s.rt...T^ri as pts I iuTM4l. <br /> =""z`.:::'"--7.'..',., 6 1 o 'o a�. i 0-0(y I ,j a\ I ^ I, <br /> ^ ,- ,ut �O SPEND - r J ''a �r .4!)la® y <br /> ,•:,..,^:,...v-........e....,,--- ,- "mow`' _r '0 13W�®Id'IIy ' <br /> r • 1 <br /> . �', e!, <br /> ... ..S. <br /> J L. 1" L--`e Z I.R. <br /> EJ*COSEP CRCOVIye 0 <br /> • <br /> • <br /> • <br /> s <br />