Reso 2019-2994 - Laserfiche WebLink

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Phase 2- Brand Development and Execution The scope of services envisioned for Phase 2 includes, but is not limited to, the following: • Develop a logo, brand identity, design and style guidelines, and tagline. (The City's current and previous logos are reflected in Attachment A). • Establish brand and design (style) guidelines including City fonts, colors, imagery, and sample template designs. • Create templates for various City publications (including but not limited to business cards, letterhead, stationary, PowerPoint presentations, ID cards, generic brochures/flyers, email blasts). • Branding options will also take into consideration items such as signs (i.e. building, park, street, wayfinding, and welcome signs), vehicle and bus wraps, pole banners, promotional products, City website, and City publications (monthly newsletter and quarterly magazine). • Develop internal and external plan for brand awareness and marketing with understanding of the City's brand in reference to the local community and South Florida region. • Provide recommendation of ways to articulate the brand; define markets and promotional avenues; and advise on strategies to better promote and create brand awareness. To ensure project efficiency, firms will schedule and attend frequent status meetings. The firm must provide a weekly status report as defined during the project kick-off meeting. Submitted branding and logos are not to be copyrighted or trademarked. The City will have full ownership of all finalized files, including the source files. The final report provided by the firm to the City must be an accessible PDF following WGAC 2.0 guidelines as outlined in Section 508 of the Rehabilitation Act. END OF SECTION I REQUEST FOR PROPOSAL NO. 19-07-02 18