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• <br /> • <br /> • <br /> ( as Approach/Methodology RFP-No.19-07-02 RFP-No.19-07-02 - Approach/Methodology 49 <br /> - C G <br /> Strategic Brand Implementation and Community Engagement r`" - - - <br /> A brand is the collection of positive experiences over time. At Jacober Creative we <br /> ensure that every experience of the City of Sunny Isles Beach by residents,businesses, Y E S <br /> employees,customers and visitors exceeds their expectations. •,.,..... <br /> - I • �,- <br /> Our brand strategy will include: ' - _5 - - - <br /> Building a story V Recommendations _* I r�O�Ae�=-� _ <br /> Crafting a City of Sunny isles - i '�! <br /> -] Beach narrative the;encompasses Create recommendations for future _ _ _ I t <br /> implementation of!he brand across _ +.- `f I4 <br /> areas of discovery across distinct - ' t - - <br /> the followingtouch�n nts that en!+a es a �- - t 4 L , ) 1 <br /> target audiences:kes dermal g - `, 7s-f - _ ,., `+m <br /> Business and Visitors. residents,businesses.employees __ ;- 1 . <br /> , and visitors: f -•a a"�.. ; 1- .c .S <br /> ( e;4t <br /> u <br /> 4. .. a ' ` ,.:--,,,--..N:,-;-:.,' <br /> _ _ • Oy:imlzing Wei,slie Conten:in,iuding — ; a ' "!-S e ++ y .La <br /> Social Media bloc material A s , -.1.1'..2-. gy <br /> [1;3 <br /> -. i �n v ,_,T!" <br /> Creat ng a social media campaign • Plans for Email and CRM Content ti Q` A.v <br /> that fosters user engagement and and best practices 'fid-.' i t `t 1 ' ' �'t:'" <br /> advocacy,helping spread the • Provide a structure for a visually f LI CONTEMPORARY ELSALVADOR.PUBLICATION;',,,'S.A )V ,1•!:04,t, h} <br /> message n an organic and low- compelling and informative <br /> S' t <br /> cost manner. visitor guide 7yy�f <br /> • Incorporating branding into l•- v i• <br /> event activations • J as ttk'Yriitt'n s St <br /> Sell Sheet • Design of contemporary apparel S''Fr.. �' `*s <br /> i. <br /> QCreate a Sunny Isles Beach • Striking Signage and street banners r -` - - <br /> -CD marketing sell sheat to attract • Recommendations for long-term r' ,/' <br /> • <br /> new residents.investors and photography and video solutions k,, fay - c,r <br /> m <br /> businesses to the area. • Provide a structure fora visually - �'� '' `t - <br /> compelling and informative City guide j . <br /> iiiiVisual Messaging ® , ` <br /> Creating amulti-faceted visual 'L (..s `• ''''1.`J� <br /> u 11 and messaging campaign to '-^:: <br /> attract Miami-Dade Count `L i� <br /> County �P� Brand Rollout s } r <br /> and South Florida residents to i - s`,1t r/ <br /> I+• A long-term brand rollout that works I�I- y j �, <br /> discover SunnyIsles Beach as a �� - 0 1/ <br /> dining entertainment,cultural to achieve incrementally progressive - - - <br /> and staycaI on destination. milestones across the following v; I •P� <br /> _..—_______._-__.._.- digital metrics. .. • <br /> • Social Media engagement i _ i' • <br /> 4��1}� Insights Program • Growth of CRM database <br /> J <br /> Creating a program to gather • Newsletter dissemination <br /> '" information and consumer insights • Organic traffic to the website ` <br /> from residents and curtomer ED0151011,f fbMEf.BRAND IDENTITY• Downloads of City guide y„. ,. <br /> o ,ac.afR teaAT1YE ,Ato•ae CREATIVE o <br />