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• <br /> 50 Approach/Methodology RFP—No.19-07-02 RFP—No.19-07-02 Approach/Methodology Si <br /> r- `' l • • Multipronged Approach <br /> ;) <br /> '�"' Beyond the approximately two-year time frame and scope of this RFP project,we <br /> { <br /> =- t __ �. • . envision over the following years the following initiatives.They could be carried out <br /> • by our company Jacober Creative,internally by the City of Sunny Isles and/or other <br /> , - ' i= _ designated vendors,designed to reach and persuade a range of target audiences. <br /> •z"v n <br /> t Ongoing Digital Implementation <br /> )` I 1' s, f r. • PPC(hey per Click)S_erch S Display(including Reta:9eting) <br /> - - - 'j • _ - • A key aspect of this strategy is to create benchmarks for keywords and to optimize continuously.decreasing <br /> - _ the cost/keyword and improving results. <br /> a _ , <br /> j.. .+ Monthly SEO <br /> '1a '- I r.JI f' • Goal would be to increase users,number of sessions and time spent on a page <br /> l "- tti - i"` Social Media Dissemination&Engagement <br /> ',r ' . !•!.- ,f, C • Goal would be to increase number of follows <br /> -:i` -- ^• ! - ( + Create high quality posts that increase eyeballs <br /> r7°-•' • v ,'. • Generate more impression <br /> ` • t • Create video content that that will increase traffic and clicks <br /> ��_ ./j' r Blog Content Creation <br /> _ - ...�, Assisting in creation of Sunny Isles Beach blog to achieve an increase in page views and time on page <br /> I <br /> t - <br /> " • r,��;a r-,I Website <br /> .-- } • • Design,program and launch a more robust website <br /> -A 1 <br /> IN- f •:•ti. J • Increase page views and unique visitors <br /> f • Working with stakeholders,increase referrals <br /> -i ..r !r" ham''r_ <br /> fl• { .f' tc 1/ • ., t Newsletter <br /> t '—'1' - r / ' • .1 - .a. • Make sure that a well designed e-newsletter and print newsletter is produced.to increase distribution and <br /> I ` ( / opens and clicks for digital edition <br /> , <br /> 1 - ,% , Print <br /> '.�' '1--- i / •'`.7' �r i i +r 4 • Create impactful,eye-catching ads that can run in local,regional,national and international publications <br /> • '�' S _ �� Public Relations <br /> r Work with existing public relations agency to optimize downtown Sunny Isles Beach's marketing actions <br /> e ..,•71.‹.. <br /> •! f; • <br /> ( {L• f and budget. <br /> 'Ti <br /> i� p 4 1, 6. <br /> ` +{ t i f 4T Jacober Creative has a proven track record of completing projects in a timely fashion,meeting all deadlines <br /> I (.' ^ - f I• l I e -1 I t . -.; ( 1 1 '. 1-t and goals.We will attend regular in-person status meetings and provide a weekly status report. <br /> t. <br /> ..1 E;" r,, ffes' �•,.'{ ' .. { r.coeaa <erariv <br /> / .—• <br /> -' v./_r• rriI _ - r . ,•li; L f :'.', <br />