Laserfiche WebLink
62 Creative Ability RFP-No.19-07-02 RFP-Ne.19-07-02 Creative AbilityV 63 <br /> LSIMPLY SURFSIDE' - - <br /> Surfside,FL •':r ''---- 2,:-::,: . - t <br /> Travel 6 Tourism <br /> r <br /> OBJECTIVE 'r, /®/ <br /> The Town of Surfside needed to reposition j;I ^11,j, _ <br /> - itself alongside a new wave of luxury �, <br /> developments that were being constructed <br /> along it's shores.Located on the ocean in <br /> Miami-Dade County. just north of South <br /> Beach. they were promoting their locale i• i L- J..—-7:: / <br /> as one suitable for more upscale. luxury /_. f f <br /> consumers, as well as casual and family- -1 • r <br /> •friendly ones.Surfside needeO a full package Cf - <br /> -from a refreshed logo toad campaigns to an <br /> updated website. - ��~ <br /> 4 <br /> :THE UPTOWN BEACHTOWN•, <br /> :1" 7 r <br /> RESULTS <br /> :he curse of several - - - <br /> 7•_ors..c=bar <br /> Creative addressed the Town of Surfside's r ' _" <br /> destination marketing needs from several - ,-K�r _ <br /> angles, always Improving and refining the /+ j; , �li.1 <br /> • messaging with each subsequent campaign. - / <br /> In 2015, we Introduced "Simply Surfside." \\ < <br /> OF <br /> 11, <br /> 2016 saw a new brand,tagline and direction <br /> r introduced in"Uptown Beachtown,'and most <br /> FLORIDA recently.the evolution of that in the"Fab,Fit,CSID <br /> ram"campaign. -y,j <br /> MIAMI'S UPTOWN BSACHTOWN •��_— <br /> SCOPE: ( - �_ <br /> • Travel campaign concept 8 execution I� — <br /> • Photography - t i - h-. •_ <br /> • Website design&programming -'""— c*.d "-^— <br /> • Marketing Strategy "FAB.FIT.FAM.' <br /> • Social media development <br /> '•`4 <br /> c <br /> • <br /> ( -,l'<4 ,� <br /> 1> l \,;t:•,,-.7.1 <br /> wer" sgV.+' <br /> :GAJ .,t,, i... ` .. 1 <br /> oJA-OBI. CeIATIVI JAcee.a c.IATIve o <br />