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<br /> 64 Creative Ability RFP-NN+o.19-07-02 RFP-No.19-07-02 Creative Ability 65
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<br /> CAMPAIGN L kr ' . �y.. d °"•ri ^: �',a�S' , ' -"' '4" '� P'• '
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<br /> "Simply Surfside" p�t .h r..- --;,-1-7,-4.:sSti k.. s- te r_. P4 ,' •�j P 3 p
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<br /> In 2015 we created Surfslde's first ever a„ f (, f �W �^. %fix ra..�� „-� A^
<br /> marketing campaign to highlight the Town '-? ..- r 1-; y'.rJ `- • i+'f• '.1�!✓' ', ,. t(-�J" �,yUf. ...
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<br /> as an emerging destination in South Florida, ,tr' , pi -ta# �/f+ �s
<br /> "Simply Surtsido." Jacober Creative doral- ,., -- � .'9 p a;:�✓ v,, ' J`!7. 1 k,,I�'.. $' 4-, .r�..C• 1 ±
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<br /> °ped the now"Simply Suriside"taglina,and - 6, _ -
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<br /> bullt a muitl-media campaign around It, y sz. i �l J "+• V - tt �; ? �
<br /> The intent was to say something simple }> a� • r e � , • `Q {{ i •' tl
<br /> about the unique and inviting elements of '� 4- P fl 6 y- az �>' �.y q -
<br /> the town.P.catch phrase was needed that '.. 1 �'. _ ;♦ iu C _ I,._•
<br /> was easy ie rete n and very me notable. I 7h �� Y
<br /> "Simply Surfside"was the umbrella concept, f `" f R Pf a 1�,p- 12a.''...-7- t��,.,,ww� Ljki.A � ` t Op s...4 f`r8 »i•+ 11 -- j -
<br /> with additional slogans branch ly oft from '2 nr f .,. 'F ti 'h"'j=;,--
<br /> there.
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<br /> there"S"Simply Delicious,""Simply Special,"
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<br /> "Simply Effortless" and "Simply_ A Great 1-1 � i; II.° � ,_ ,--- 4 _—.,, ..e� -,ti �l` A.. ^� , t
<br /> Ge.apay."We developed new whv.vgraphy, pn', T�fV-. V 's' t .,-
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<br /> graphic typography.ads and copy ta9lines to �I},+, t ';�: } I V - i` '
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<br /> showcase the Town of Surfside.The tourism t/rq.' 1131'7''». i r•n i S I r` - tS ' ., - _ r' -----� - -- - ' 4 1 }'y'/�i
<br /> campaign involved a model,a hot vintage car, ''1ifl f 4.. 4f h'�' .6+. °Y: -- - •�" 74-,14...4'...,
<br /> simple art direction and styling with a retro- _ », -4 t ie ej -�
<br /> forward undertone.Bnght,fun and energetic, - y, ' 1 {!, 7-1: ..4.-4'7'...;. ..',-1; ;'..a.,?
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<br /> the visuals were helping ___ -
<br /> redefine what it !'a'�Y4+1'J.. r. , '�i r� t^
<br /> meant to live in and travel to Surfside, ..3°Sl � s
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