RFP 21-06-01 Seasonal Experiential Activation (Final)

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City of Sunny Isles Beach |Request for Proposal No. 21-06-01 9 SECTION 2 SPECIAL TERMS AND CONDITIONS 2.1 BACKGROUND AND PURPOSE: The City of Sunny Isles Beach, Florida (the “City”) occupies 1.78 square miles in the northeastern corner of Miami-Dade County, the most populated county in the State of Florida. With an estimated population of 23,253, Sunny Isles Beach ranks 15 in population amongst the 34 municipalities in the County. The City is located on a barrier island bounded by the Atlantic Ocean on the east and the Atlantic Intracoastal Waterway on the west and has been developed primarily for residential purposes. Sunny Isles Beach is known as a coastal oasis with pristine beaches and eleven family-friendly parks. With a strong focus on safety, community engagement and forward-thinking, the City of Sunny Isles Beach is a prosperous and collaborative municipality offering an assortment of programs and services primarily for its residents. The City is committed to bridge building with the multicultural community members who call the City of Sunny Isles Beach their home. The City is seeking proposals from qualified firms (the “Proposer”) with successful experience in design, development, construction, management and operation of high quality outdoor experiential activations (“Activation(s)” or “Experiential Activation(s)” or “Project(s)”. This Activation would be for our premier park, Gateway Park, located at 151 Sunny Isles Boulevard, which features the following amenities; • Covered parking garage with 358 parking spaces (plus 8 ADA spaces) • Approximately 7,500 square feet of open plaza (pavers), with seating areas, and landscape • Approximately 50,000 square feet of fenced-in park, including playground, walkways, seating, open lawn, and performance stage o Open lawn (with St. Augustine grass) is approximately 27,000 square feet The Activation would be for no more than 4 months, from November 15th, 2021 through March 15th, 2022, and should consider both daytime and nighttime installations, that can be adapted for both general use, and special events. Proposer must provide the following: • Listing of all components for the Activation will include (e.g. visual decoration, activities, food and beverage, etc.) along with draft design layout. • Fee Structure for all activities/components of the Activation, o Including a discounted rate for City residents o Including proposed revenue sharing structure with the City • Timeline for Project execution, from design, through development, installation, and breakdown. • Qualifications for Personnel coordinating Project • Recruitment, training, and evaluation measures for personnel working in day-to-day operations of the Activation