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ED KEPPICK - Resume
<br />Ed Keppick, Associated Printing Productions, Senior Sales Executive
<br />I have an Industrial Technology teaching degree that prepared me for over 15 years as an employer in the South
<br />Florida Commercial Printing Industry, plus over 15 years as a sales executive. Additionally, my background
<br />includes managerial roles in Print and Digital Advertising, closing both local and national contracts, and
<br />researching trends, keeping associates focused on the value of print and digital products. I believe knowledge,
<br />integrity, honesty, and genuine passion are the basis for success. My approach is to listen first and gain an
<br />understanding of customer needs and then offer immediate solutions, with longer-term strategies in mind. I take
<br />pride in my ability, as well as my past successes and failures, both professionally and personally. Without them, I
<br />wouldn't be who I am today. Contact me and I will share some of the successes with you.
<br />Specialties: Ad Server Platforms, Commercial Printing, Consulting, Display and Contextual Advertising, Direct
<br />Mail, DSP - SSP Ad Exchanges, Email Marketing, Estimating, Google AdWords, Google Analytics, IAB Certified
<br />(#DMSC05028), Keyword Planning, Microsoft Office Suite, PPC, Programmatic Buying, Retargeting, Salesforce,
<br />Sales Coaching, SEO, Social Media Marketing, Teaching....
<br />Mission Statement: Never stop learning, seeking information, and exchanging knowledge to identify challenges
<br />to develop solution -based strategies and create a plan, implement the plan and attain goals using measurable
<br />data and metrics.
<br />Senior Account Executive; Associated Printing Productions Inc., Miami Lakes, FL Nov 2018 — Present
<br />Specialties: print, packaging, fulfillment, or other related project to completion.
<br />Sr. Sales Executive; JKG Group, Deerfield Beach, FL — Sep 2017 - Oct 2018
<br />Specialties: solutions in large format and digital printing, including package manufacturing, as well as
<br />fulfillment and distribution on a worldwide scale. Major e-commerce accounts rely me to design and print
<br />package inserts, print and produce three-dimensional packaging, pick and pack client supplied product, and
<br />ship individual orders complete with invoice and shipment tracking. Additional services include employee
<br />enabled online ordering of stored company collateral through a secure portal, and so much more.
<br />Digital Sales Manager; Alpha Media, West Palm Beach, FL - Apr 2016 - Dec 2016
<br />Specialties: Managed the digital department for seven radio stations in West Palm Beach. Responsible for the
<br />digital revenue goals of sixteen sales executives as well as the digital acumen of the station employees.
<br />Additionally, managed pricing schedules, sales collateral, client presentations, campaign scheduling, creative
<br />quality, campaign trafficking and delivery optimization, as well as client satisfaction.
<br />Retail Digital Account Manager: The Palm Beach Post, West Palm Beach, FL — Jan 2006 — Feb 2016
<br />Responsible for exceeding the online sales goals of my assigned team members through the acquisition of new
<br />business and customer retention while utilizing the resources and product portfolio available through our
<br />parent company, Cox Communications. Responsible for exceeding the online sales goals of my assigned team
<br />members through the acquisition of new business and customer retention while utilizing the resources and
<br />product portfolio available through our parent company, Cox Communications.
<br />Sales Executive: SCP Commercial Printing, Boca Raton, FL - 2004 - 2006
<br />Drive revenue to the company through outside sales.Drive revenue to the company through outside sales.
<br />Owner: Great American Printing & Mailing, Boynton Beach, FL - Sep 1997 - Sep 2004
<br />Responsible for a staff of up to 10 employees and an annual sales revenue of nearly 1 million dollars. Responsible
<br />for a staff of up to 10 employees and an annual sales revenue of nearly 1 million dollars.
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