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ED KEPPICK - Resume <br />Ed Keppick, Associated Printing Productions, Senior Sales Executive <br />I have an Industrial Technology teaching degree that prepared me for over 15 years as an employer in the South <br />Florida Commercial Printing Industry, plus over 15 years as a sales executive. Additionally, my background <br />includes managerial roles in Print and Digital Advertising, closing both local and national contracts, and <br />researching trends, keeping associates focused on the value of print and digital products. I believe knowledge, <br />integrity, honesty, and genuine passion are the basis for success. My approach is to listen first and gain an <br />understanding of customer needs and then offer immediate solutions, with longer-term strategies in mind. I take <br />pride in my ability, as well as my past successes and failures, both professionally and personally. Without them, I <br />wouldn't be who I am today. Contact me and I will share some of the successes with you. <br />Specialties: Ad Server Platforms, Commercial Printing, Consulting, Display and Contextual Advertising, Direct <br />Mail, DSP - SSP Ad Exchanges, Email Marketing, Estimating, Google AdWords, Google Analytics, IAB Certified <br />(#DMSC05028), Keyword Planning, Microsoft Office Suite, PPC, Programmatic Buying, Retargeting, Salesforce, <br />Sales Coaching, SEO, Social Media Marketing, Teaching.... <br />Mission Statement: Never stop learning, seeking information, and exchanging knowledge to identify challenges <br />to develop solution -based strategies and create a plan, implement the plan and attain goals using measurable <br />data and metrics. <br />Senior Account Executive; Associated Printing Productions Inc., Miami Lakes, FL Nov 2018 — Present <br />Specialties: print, packaging, fulfillment, or other related project to completion. <br />Sr. Sales Executive; JKG Group, Deerfield Beach, FL — Sep 2017 - Oct 2018 <br />Specialties: solutions in large format and digital printing, including package manufacturing, as well as <br />fulfillment and distribution on a worldwide scale. Major e-commerce accounts rely me to design and print <br />package inserts, print and produce three-dimensional packaging, pick and pack client supplied product, and <br />ship individual orders complete with invoice and shipment tracking. Additional services include employee <br />enabled online ordering of stored company collateral through a secure portal, and so much more. <br />Digital Sales Manager; Alpha Media, West Palm Beach, FL - Apr 2016 - Dec 2016 <br />Specialties: Managed the digital department for seven radio stations in West Palm Beach. Responsible for the <br />digital revenue goals of sixteen sales executives as well as the digital acumen of the station employees. <br />Additionally, managed pricing schedules, sales collateral, client presentations, campaign scheduling, creative <br />quality, campaign trafficking and delivery optimization, as well as client satisfaction. <br />Retail Digital Account Manager: The Palm Beach Post, West Palm Beach, FL — Jan 2006 — Feb 2016 <br />Responsible for exceeding the online sales goals of my assigned team members through the acquisition of new <br />business and customer retention while utilizing the resources and product portfolio available through our <br />parent company, Cox Communications. Responsible for exceeding the online sales goals of my assigned team <br />members through the acquisition of new business and customer retention while utilizing the resources and <br />product portfolio available through our parent company, Cox Communications. <br />Sales Executive: SCP Commercial Printing, Boca Raton, FL - 2004 - 2006 <br />Drive revenue to the company through outside sales.Drive revenue to the company through outside sales. <br />Owner: Great American Printing & Mailing, Boynton Beach, FL - Sep 1997 - Sep 2004 <br />Responsible for a staff of up to 10 employees and an annual sales revenue of nearly 1 million dollars. Responsible <br />for a staff of up to 10 employees and an annual sales revenue of nearly 1 million dollars. <br />