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Webb Management Services Inc. 6 <br />work plan (continued) <br />of Sunny Isles Beach and national data on the tendencies and needs of these <br />populations to access arts and culture in unique ways. <br />seasonal, ourist + non-resident market: Consider the size and characteristics of <br />the second-home owner, visiting, and non-resident market, particularly in light of <br />Sunny Isles Beach’s large seasonal market and its growing year-round population. <br />Test the attractiveness of this market segment in terms of cultural participation <br />and cultural tourism. <br />existing cultural participants: Map and analyze any audience and cultural <br />consumer data from existing City programs to understand more about the location <br />and characteristics of participants relative to the general population. <br />forces + trends: Identify and explore broader issues that may have a bearing on <br />the future of arts and culture in the City, such as changing views on the role of live <br />performance, technology and the world of virtual entertainment, trends in cultural <br />consumer behavior, the rise of the maker movement, the growing concentration of <br />creative entrepreneurs and working nomads, and related trends in education, such <br />as the transition from “STEM to STEAM.” <br />participatory + informal arts program demand: Discuss the potential for expanded <br />participatory arts programs for children and adults (i.e., visual arts classes, <br />community dance, community theater, etc.), in light of a trend towards more active, <br />participatory engagement. Also review potential to support informal arts practice <br />(usually occurring in churches, homes, and parks) in order to minimize barriers <br />to all kinds of participation, particularly for ethnically-specific and immigrant <br />populations <br />summary: Synthesize the data and discuss the quality of the market for arts, <br />culture and the creative economy. Identify target market segments, suggesting <br />new, existing, or expanded programs and services with potential to serve those key <br />segments. <br />inventory of cultural programs + facilities: Develop an inventory of cultural <br />assets, including public art, programming, and spaces, to suggest: <br />How participation and community involvement can contribute to community <br />pride and sense of place across Sunny Isles Beach. <br />How gaps in the inventories are (or are not) limiting opportunities for cultural <br />participation and growth in the cultural sector.