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Webb Management Services Inc. 16 <br />Strategic Plan for Art in Public Places, Round Rock, TX <br />(2011) <br />Located outside of the City of Austin, Round Rock is home to Dell <br />Headquarters and is known as a destination for tournament sporting <br />events and competition. The City, however, is working to diversify that <br />identity. In recent years, the Round Rock Area Arts Council has established <br />itself with support from the City, and has begun to organize community arts <br />events and festivals. Building on that effort, the City wished to create a <br />plan for the future of arts and culture in its community. <br />The 10-year plan provided strategies to support the development of arts <br />and cultural activity in the short, medium, and long term. It was based <br />on research into audience demand, existing programs and facilities, and <br />the needs of local and regional artists and arts organizations. It also <br />aligned with the City’s goals and priorities around economic development, <br />downtown development, branding, and more. Strategies focused on <br />developing cultural infrastructure, funding sources, partnerships, and <br />program development. <br />At the center of the plan was the future of the Round Rock Area Arts <br />Council. We worked to clarify the organization’s role and develop a plan for <br />it to be incubated by the City while establishing resources to support its <br />own staff and program structure. <br />The planning process engaged the Round Rock community through <br />community coffee gatherings, surveys, social networking, and <br />presentations to both a steering committee and community groups <br />such as the Rotary, the Chamber of Commerce, the Mayor’s Council, and <br />neighborhood associations. <br />Reference: <br />Nancy Yawn <br />Director <br />Round Rock Convention + Visitors Bureau <br />t. (512) 218-7023 <br />e. nyawn@roundrocktexas.gov <br /> <br />Webb Management Services <br />partnered with H3 Hardy <br />Collaboration Architecture to <br />develop a plan for the City of <br />Round Rock that suggested <br />how public arts policy and <br />programming should develop <br />over the next 10 years. <br />personnel + experience (continued)