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Webb Management Services Inc. 17 <br />personnel + experience (continued) <br />The City of Fort Lauderdale <br />hired Webb Management <br />Services as a part of a team led <br />by Beyer Blinder Belle, to test <br />the fundamental feasibility <br />of rejuvenating the Riverwalk <br />District with cultural activity <br />based on: potential audiences <br />and participants, existing <br />facilities, potential uses and <br />users, opportunities, benefits <br />and impacts, and existing <br />District precedents. <br />Riverwalk Arts + Entertainment District and Public Realm <br />Plan, Fort Lauderdale, FL (2009-2010) <br />Fort Lauderdale’s Riverwalk has the elements of a successful cultural <br />and entertainment destination: a publicly accessible waterfront, retail <br />corridors and cultural institutions, a critical population mass from recent <br />downtown housing and commercial developments, and potential for future <br />development. However, while individually successful, these assets are <br />not interconnected in a way that causes the area as a whole to match the <br />vibrancy of other urban centers. As a result, the City wished to investigate <br />how to make the Riverwalk District a more active and compelling <br />destination for residents and visitors. <br />Our initial work addressed the market conditions and potential to activate <br />public space with diverse programs and activities, including destination <br />events that would draw non-resident populations—specifically cruise <br />ship passengers. We specifically considered how to best animate existing <br />indoor facilities and improve and utilize outdoor space for performances, <br />participatory programs and special events in the short, medium and long <br />term. We also investigated the potential for other revenue-generating <br />activities, including rental possibilities. <br />We then offered programming recommendations, as well as facility <br />development options to target non-traditional attenders, students, and <br />cultural tourists, to establish the Riverwalk as a true destination. <br />Finally, we developed a preliminary business plan for the operation of the <br />renewed Riverwalk Public Realm, suggesting roles and responsibilities for <br />programming and operating partners and developing a pro-forma operating <br />budget. <br />Reference: <br />Jenni Morejon <br />Director of Planning + Zoning <br />City of Fort Lauderdale <br />t. (954) 828-5849