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City of Sunny Isle Beach Proposal to Deliver a Cultural Master Plan Phase 2: Local Market Assessment 3. History:We would begin by researching the history of Sunny Isles Beach and its cultural programming. 4. Asset Inventory An inventory of cultural assets: facilities, organizations and individuals who comprise the "cultural ecology" of Sunny Isles Beach. 5. Demographic Research & Data Gathering:We will then gather data on current and future trends in population (including the number of artists or creative industries workers); education, ethnicity and household income in Sunny Isles Beach and the Metropolitan Statistical Area. 6. Facilities Assessment A facilities assessment would focus on the extent to which the City is using its capital facilities and natural assets in a way that maximizes achieving its goals: and include recommendations on the need for any new infrastructure or"soft- touch" and low-cost actions that can contribute to the City's visibility and "brand" as a cultural community (such as public signage, public art, and the creation of public convening spaces, etc.). 7. Resources— Assessment of current funding sources, human resources, and the govemance structure/coordination between the Sunny Isles Beach Foundation and the City of Sunny Isles Beach. 8. Benchmarking Research—We would then undertake benchmarking research on local, national and international trends in successful cultural master plans that have been implemented in communities broadly similar to Sunny Isles Beach so as to inform the strategy. Phase 3: Consultation 9. Stakeholder Consultation — Confidential, bilateral interviews (approximately 40)with members of principal stakeholder groups,which could include: government, business, education, arts and culture, residents (which could be segmented according to permanent and part-time: brand new versus longer-term). Consultation could also potentially include selective stakeholders from beyond Sunny Isles Beach but in the Miami area whose views might be helpful to us to understand the cultural and demographic landscape of the Miami marketplace, especially areas adjacent to Sunny Isles Beach. A list of interviewees will be developed and confirmed with the Client,with special attention paid to which stakeholders we should engage through interviews and which we should reach through other public engagement methods. 10. Public Forums—We would suggest holding three open, public forums or town hall meetings to gather views on the role of arts and culture to creating identity for Sunny Isles Beach;what are the existing cultural assets:what's missing: how to residents and September 30, 2015 �.'� 4