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Sunny Isles Beach Foundation Contract for Consulting Services:Cultural Master Plan S. Demographic Research&Data Gathering: AEA would analyze existing data on.Sunny Isles Beach demographics to the•extent possible.and,as necessary create a paper or close-ended online survey to generate a demographic profile for Sunny Isles Beach residents.If we conduct a survey,we would work with the Sunny Isles Beach Foundation and City of Sunny Isles Beach to identify and contact building managers and condominium association heads as a method of reaching a representative sampling of the local population in order to create a statistically significant data set.The resulting demographic profile would be compared against regional data and trends in order to understand how Sunny Isles Beach differs from and is similar to neighboring areas. 6. Facilities Assessment:A facilities assessment would focus on the extent to which the City is using its capital facilities and natural assets in a way that maximizes achieving its goals;and include recommendations on the need for any new infrastructure or"soft- touch"and low-cost actions that can cohtribute to the Crty's visibility and"brand"as a cultural community(such as public signage,public art,and the creation of public convening spaces,etc.). 7. Resources—Assessment of current funding sources,human resources.-and the governance structure/coordination between the Sunny.Isles Beach Foundation and the City of Sunny Isles Beach. 8. Benchmarking Research—We would then undertake benchmarking research on local, national and international trends in successful cultural master plans that have been implemented in communities broadly similar to Sunny Isles Beach so as to inform the strategy. Phase 3: Consultation 9. Stakeholder Consultation—Confidential,bilateral interviews(approiomately 40)with members Of principal stakeholder groups,which could include:government,business, education, arts and culture,residents(which could be segmented according to permanent and part-time; brand new versus longer-term).Consultation could also potentially include selective stakeholders from beyond Sunny Isles Beach but in the Miami area whose views might be helpful to us to understand the cultural and demographic landscape of the Miami marketplace,especially areas adjacent to Sunny Isles Beach.A list of interviewees will be developed and confirmed with the Client,with special attention paid to which stakeholders we should engage through interviews and which we should reach through other public engagement methods. 10. Public Forums—We would suggest holding three open,public forums or town hall meetings to gather views on the role of arts and culture to creating identity for Sunny Isles Beach:what are the existing cultural assets;what's missing;how to residents and visitors participate in arts and culture;and to forth.We would make special efforts to engage local artists and youth in the Public Forums. AEA Consulting LLC November 18,2015 5of7