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Park and Beachfront Master Plan The purpose of this study would be to develop a park and recreation plan that will address current and future needs. As part of this effort, a master development plan for each park site would be addressed. Though some parks have currently been planned and are under development, the Park Master Plan would help address future plans and proposals for these locations, as well as, address the sites that have been identified, but for which plans have not been developed. Additionally, the Master Plan would help determine if additional park land would be required and potential locations, if appropriate. The use of a consultant who is a landscape architect and whose area of expertise can address appropriate recreation standards, based on current demographics and projected growth, ensures that the Park and Beachfront Master Plan will provide proper direction for the present conditions -and future growth of the City. Additionally, the Master Plan would address the various public beach access points and ways to enhance these locations. If the City is desirous of developing a concession plan, the locations, regulations and elements of the concession strategy would also be part of this study. Economic Development Study This type of study utilizing surveys as the initial methods of data collection, helps identify economic development needs that are desired by the residential population, developers, land owners and the tourists that frequent the area. Firms who specialize in this type of services have the expertise to provide the needed survey instruments and obtain a high level of responses so that the survey data is comprehensive and relevant to the concerns being addressed. From the findings, an economic development plan to attract the desired services and businesses can be developed. It is important that the resulting plan be utilized and incorporated into the revitalization strategies that will be developed. Implementation and Probable Costs Each of the studies identified above should be undertaken by a consultant who has a demonstrated track record and expertise in the areas to be addressed. The selection of a consultant can be undertaken in several different ways. For certain tasks it may be possible to engage a consultant firm for an assignment with a fee of $10,000 or less. In the case of studies that exceed that cost parameter, the selection of the consultant should be based on a Request for Qualification (RFQ) process. The RFQ process requires that we publish a notice and make available a prospectus of the consultant services that are being requested. Normally, a three to four week time period is permitted to allow responses. A Recommendation Committee is named. All responses are reviewed and a short list of the most qualified proposers is determined by the committee. Firms on the short list are invited in for presentations before the committee. Members of the committee rank all presenters and recommend the preferred consultant. Based on these results the City Manager can make a recommendation for approval to the City Commission. 3