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<br />CISCO RICH-MEDIA CONFERENCING <br />Rich-media conferencing is becoming as standard a communications tool as e-mail, and is enabling organizations to reduce costs and <br />increase the speed and reach of their businesses. With rich-media conferencing solutions, organizations can increase their competitiveness <br />by integrating remote workers into day-to-day activities, arriving at decisions more quickly, training employees more effectively, and <br />establishing closer relationships with customers and business partners. <br /> <br />Rich-media conferencing is a core component of the Cisco IP Communications <br />solution that enables organizations to realize the cost savings and productivity <br />potential that are driving the move to converged IP networks. As the conferencing <br />market matures, organizations are rethinking how they deploy conferencing applica- <br />tions and are moving from using separate, shared, off-net, conferencing services <br />to integrated, on-net, rich-media conferencing solutions for increased levels of cost <br />savings, integration with enterprise architectures and applications, and security. <br />In order to simplify end-user interactions and provide the most productive virtual <br />meeting environments, organizations are increasingly demanding solutions that <br />tightly integrate voice conferencing, Web conferencing, and videoconferencing <br />and that provide smooth access to rich-media communications from collaborative <br />applications and IP telephony systems and devices. <br /> <br /> <br />,~ >'_-4_ <br />..~- "'-~..".",, <br />..11; "...,"".....,~., <br />.:;--~-,~ > <br />....,., ',,,"- <br /> <br />, <br /> <br />1~,i1"jJt"'..;fji"kllf.... <br />__"..~..i._~~ <br />il f'f~^"'-M.--...,'fo'l1k.~~ <br /> <br /> <br />~ <br /> <br />l~'"" ~,hl: '~"i.~ ,,,.*, <br /> <br /> <br />. -li'P'.~~,~....1',... e'1r-f'ti <br /> <br />. :_,,'.,._,-"'...-J'.....""'...',I,..__.. <br /> <br />e=.-.. <br /> <br />t'-l.if':~;;: <br /> <br />Cisco offers a complete suite of rich-media communications solutions that make remote meetings as natural and effective as face-to-face <br />meetings. Cisco offers conferencing solutions for voice, Web, and video, including Cisco MeetingPlace, Cisco Conference Connection, <br />and Cisco IPNC Videoconferencing. Cisco rich-media conferencing and communications solutions use the power of a converged network <br />and integrate with Cisco Call Manager and Cisco IP phones to deliver robust, feature-rich communications across the enterprise. <br /> <br />Cisco MeetingPlace is an enterprise voice and Web conferencing solution that integrates with an orgalllZatJon.s inrernal voice (IP and <br />TDM) and data networks and collaborative applications. Cisco MeetingPlace improves communications and productivity by enabling <br />employees, partners, and customers to easily meet using only a Web browser and a phone. Deployed on-net, behind the corporate firewall <br />and incorporating advanced security, Cisco MeetingPlace provides a highly secure conferencing environment that works with-not <br />around-corporate network security policies. Cisco MeetingPlace also provides significant cost savings relative to traditional conferencing <br />services, by using the corporate network to eliminate transport toll charges and recurring conferencing charges. <br /> <br />Cisco MeetingPlace improves collaboration efficiency and the overall conferencing experience through <br />tightly integrating voice and Web conferencing and providing convenient desktop integration. Setting up, <br />attending, managing, and reviewing meetings is both easy and effective with intuitive Cisco IP phones, <br />presence/instant messaging, a Web browser, and Microsoft Outlook and Lotus Notes calendar interfaces. <br /> <br /> <br />Cisco MeetingPlace employs carrier-grade hardware and advanced system software to deliver a highly <br />reliable conferencing solution that scales easily and flexibly to meet the needs of the largest enterprises. <br />Cisco MeetingPlace integrates directly with Cisco CallManager via H.323 and Session Initiation Protocol (SIP), as well as with traditional <br />TDM environments, to enable a consistent experience for all users as companies migrate to converged network environments. Cisco <br />MeetingPlace is available as a customer-owned and managed solution or as an outsourced service, and can be easily customized ro allow <br />enterprises to meet their unique needs. Cisco MeetingPlace has become a standard productivity rool within midsize and large enterprises, <br />with many customers conducting thousands of meetings every business day. <br /> <br />Cisco IPNC products, and the solutions they enable, are developed for organizations that want a reliable, easy-to-manage, cost-effective <br />network infrastructure for videoconferencing applications. <br /> <br />The Cisco IPNC product family enables videoconferencing over IP networks and integrates legacy H.320 systems-protecting customers' <br />investments in videoconferencing systems. Cisco IPNC Videoconferencing solutions encompass several stackable products, including <br />multipoint conference units that enable interactive collaboration between three or more endpoints, gateways that provide connectivity <br />between networks of IP-based H.323 endpoints and ISDN-based H.320 videoconferencing systems, and video terminal adapters that <br />connect single H.320 systems to IP networks. <br /> <br />6 <br />