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<br />~ <br />HOWARD R. MILLER <br />COMMUNICATIONS <br /> <br />AGENCY SERVICES AGREEMENT <br /> <br />This is a public relations/marketing consultation agreement made this 15th day of October 2008, <br />by and between Howard R. Miller Communications, Inc. (HRMC), whose principal offices are <br />at 1175 NE 1251h Street, Suite 618, North Miami, Florida 33161 (hereinafter referred to as <br />Agency), and the City of Sunny Isles Beach Florida, whose offices is located at 18070 Collins <br />A ve, Sunny Isles Beach, FL., 33160 (hereinaftcr referred to as Client). <br /> <br />I. Terms of Appointment <br />Agency shall serve as marketing counsel for Client for the period from October 15,2008 <br />to October 15,2009 <br /> <br />II. Agency Compensation <br />Agency compensation for consultation account services will be based on a one year service <br />contract totaling $61,500 (sixty-one thousand dollars), which will include account services and <br />time of all HRMC senior executives, and clerical staff and an additional $4,500 to promote main <br />annual events including: Jazz Fest & OSS (see section VII for payment schedule). The agency <br />yearly contract compensation totaling $66,000 (sixty-six thousand dollars) will be payable in the <br />form of a monthly retainer of $5,500. Any creative services (see section IV) if requested, will be <br />estimated and priced on a per project basis. <br /> <br />The agency will provide the client with the following consultation services; <br /> <br />III. Sunny Isles Beach and the Sunny Isles Beach Resort Association <br /> <br />A) Advertising Program <br /> <br />I. Assist in the development of overall brand position's <br />platform for the Sunny Isles Beach Miami - "Florida's Riviera." <br /> <br />2. Determine the primary and secondary consumcr target markets <br />for Sunny Isles Beach tourism including: upscale domestic and international <br />travelers, upscale rctirees, and niche markets such as the gay & <br />lesbian. <br />2.1) Determinc the markets to reach local residents on special events or <br />other items of importance <br /> <br />B) Marketing Program <br /> <br />I, Assist Alyce I-Ianson, Administrative Services Director of SIB and Ibis Romero, <br />Executivc Director of SIBRA in the development of an overall outline marketing plan <br />for the Sunny Isles Beach and/or the Resort Association. <br /> <br />1175 NE 1251h STREET. SUIT!: 618. NORTII MI^MI. 1'1. 33161 . Tel. 3055730882 . F^X. 305.895.2412 <br />b_\.)_\.y.~lJJt !.(g~lllJ.11~..,l:llIU . !-'-_~.\.~'~~l~.!nD._t.:._~:~)!l! <br /> <br />ATTACHMENT "A" <br />