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<br />2. Develop objectives and strategies of achievement to build general <br />awareness with the trade, travel media and upscale domestic and <br />international travelers and local residents. <br /> <br />2.1 Continually monitor and update marketing objectives and strategies <br />of achievement to ensure a continuous growth of potential market <br />share for domestic and international tourists. <br /> <br />2.2 Develop, implement and monitor overall budgetary parameters for <br />the Association's annual marketing campaign. <br /> <br />2.3 Continually monitor and update strategies of achievement to build more <br />awareness in SIB and the South Florida Area. <br /> <br />3.) Attend and participate in strategic planning meetings with Ibis Romero, Association <br />Executive Director and key Association meetings. <br /> <br />4) Attend and participate in strategic planning meeting with Alyce Hanson or any other <br />City Official, as requested. <br /> <br />C) Public Relations <br /> <br />1. General Awareness and Publicity Program for SIBRA <br /> <br />HRMC will develop a comprehensive bilingual! consumer, travel <br />and trade public relations/ publicity plan to be integrated with the <br />overall marketing program for the Sunny Isles Beach Resort <br />Association. The following are possible components and services <br />of the public relations program: <br /> <br />1.1 Develop an editorial calendar targeting the appropriate <br />editors and writers of all business/lifestyle/travel (trade and <br />consumer) media outlets. <br /> <br />1.1.1) Proactive year-round media pitching for <br />coverage <br /> <br />1.2 Provide press materials to publications with appropriate editorial <br />opportunities, implement follow-up campaign to obtain placements. <br /> <br />1.3 Development of basic Sunny Isles press kit including: history, map, <br />information on hotels, restaurants and attractions as well as a brand <br />positioning statement. Write press materials including fact sheets, <br />bios, feature articles, and news releases. <br /> <br />1.4 Travel trade/ Travel Consumer media releases - write and distribute <br />(with client approval) monthly media updates on Sunny Isles Beach <br />1175 NE 125th STREET, SUITE 618, NORTH MI^MI, FL 33 161 . Tel 3055730882 . F^X. 305.895.2412 2 <br />l!.~vard d!j.ohrllh..'.\;..{}llJ . ~_~~L!Jlhn~~t)!ll <br />