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<br />. Develop customized news releases/tip sheets and advise GMCVB on updating of press kit <br />materials <br /> <br />. Must have relationships with local Greater Miami newsprint i.e. Miami Herald, Miami <br />Today <br /> <br />. Demonstrate creative use of technology and social media to implement PR programs. <br /> <br />. Provide a 24 hours/ 365 days per year availability service for issues and crisis <br />management and crisis PRo This includes advising City of Sunny Isles Beach and SIBTMC <br />of potentially negative issues in the media and suggesting appropriate strategy, working <br />with SIBTMC on appropriate action to respond to the issue and media training session(s) <br />as appropriate. <br /> <br />. Media monitoring on Agency generated stories that were pitch. <br /> <br />. Develop and keep current a list of media contacts in U.s. and Canada consumer and <br />trade media outlets. Said list will be made available to the SIBTMC. <br /> <br />. Maintain stock of media kits with selected materials, Agency-generated releases, fact <br />sheets and photography for distribution to media for Agency pitching. <br /> <br />. Provide regular reports on all secured publicity, including measurements such as <br />circulation, viewership and advertising value. <br /> <br />. Must provide a monthly update on PR to the City of Sunny Isles Beach <br /> <br />. Agency should be prepared to make at least one in-person presentation of program <br />status annually to City of Sunny Isles Beach and SIBTMC <br /> <br />END OF SECTON <br /> <br />PAGE 21 OF 31 <br />BID No. 11-02-02 <br />