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<br />Section 4 <br />Evaluation Process <br /> <br />4.1 Review of ProDosals For ResDonsiveness <br /> <br />Each proposal will be reviewed to determine if the proposal is responsive to the <br />submission requirements outlined in the solicitation. A responsive proposal is one which <br />follows the requirements of this solicitation that includes all documentation, is submitted <br />in the format outlined in this solicitation, is of timely submission, and has the appropriate <br />signatures as required on each document. Failure to comply with these requirements <br />may result in the proposal being deemed non- responsive. The contract will be awarded <br />to the lowest responsible and responsive proposer whose proposal best serves the <br />interest of and represents the best value to the City in conformity with section 62-8 of <br />the City code. <br /> <br />4.2 Oualifications <br /> <br />Proposals will be evaluated on the criteria listed below. <br /> <br />Technical Oualifications <br />1. Proposer's relevant experience, qualifications and past performance <br />2. Relevant experience and qualifications of key personnel, including key personnel of <br /> su bcontractors that will be assigned to this project and experience and <br /> qualifications of subcontractors <br />3. Proposers approach methodology to providing the services requested in this <br /> solicitation <br />4. Proposed solution functionality, implementation and other objectives and <br /> requirements as stated <br />5 Financial Background <br />6 Agency Billings <br />7 Creative Ability <br />8 Strategic Thinking <br />Price <br />5. Proposer's proposed price <br /> <br />4.3 Oral Presentations <br /> <br />Upon completion of the criteria evaluation indicated above, the Evaluation / Selection <br />Committee may choose to conduct an oral presentation with the Proposer(s) which the <br />Evaluation / Selection Committee deems to warrant further consideration Upon <br />completion of the oral presentation(s), the Evaluation / Selection Committee will re- <br />evaluate the proposals remaining in consideration based upon the written documents <br />combined with the oral presentation. <br /> <br />4.4 Price Evaluation <br /> <br />PAGE 22 OF 31 <br />BID No. 11-02-02 <br /> <br />The price proposal will be evaluated subjectively in combination with the technical <br />proposal, including an evaluation of how well it matches Proposers understanding of the <br />