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<br />- <br /> <br />I <br /> <br />I <br /> <br />I <br /> <br />Why we like this seafood restaurant concept for the site: <br />. Should draw from the 10 mi1e+ radius for dinner and weekend days, which has good <br />demographics: <br />o 889,000 residents <br />o Slightly older than the average US population, drifting to baby boomers and Gen <br />X <br /> <br />I <br /> <br />I <br /> <br />~ <br /> <br />o Income at 1.5 times the National Average <br /> <br />o Closer-in numbers are even better <br /> <br />o 135,000 primarily white collar jobs within five miles, which should support <br />lunch <br /> <br />· A daily Traffic Count of 25,000 on Collins Avenue, and 18,000 on Sunny Isles <br />Boulevard <br /> <br />· Zagat rated locations in the community are in the moderate zone <br />(18-23 food with one 25), and only one is seafood <br /> <br />· Potential of performing at the level of high productivity intercoastal locations <br /> <br />I <br /> <br />I <br /> <br />i <br /> <br />Our Marketing Plan will include the following: <br />· Significant Grand Opening party to launch the Pier, Restaurant and other amenities. <br />· Proactive PR <br />· Celebri ty presence <br />· Testimonial Radio <br />· Web Ads <br /> <br />II <br />I <br /> <br />I <br /> <br />· Participation in Pier Event promotions <br />· Active e-mail marketing to create on-going interest <br />· A Twitter and Facebook buzz <br />· Television will be out-of reach for this single enti ty and prin t has become a less than <br />efficient media for restaurants <br /> <br />~ <br /> <br />I <br /> <br />Management and Staff <br /> <br />We will have a full complement of front of the house and kitchen management so that all key meal <br />periods will have a strong presence of management on the floor supervising the staff and interacting <br />with the guests. <br /> <br />I <br /> <br />I <br /> <br />The proposed Organization Chart follows: <br /> <br />I <br /> <br />I <br /> <br />29 <br /> <br />I <br />