Robert O. Hoadley - After the fact

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MARKETING STRATEGY FOR RE.."TAURANT Marketing/AdvertisingIPR: MARKETING SERVICES FOR PROFESSIONALS, Inc. SHIRLEY and RICHARD MASON, Consultants Address: 3650 NW 181 Street City/State/Zip: Miami, Florida 33056 Tel: 305-620-7090 0 E-mail: ExDirBEACHES@aol.com 0 Website: beachesfoundation.org 0 sffb.com Event Planning: SYGNATURE EVENTS / TRISHA SIMEOM Address: 4317SW 27 Street City/State/Zip: West Park, Florida 331023 Tel: 954-512-3444 0 E-mail: Tiashasimeon@aol.com Professional Marketing Proposer sees its position as the only affordable beach side full-service restaurant along the most heavily populated portion of Sunny Isles Beach. This restaurant has the opportunity to provide not only sit-down food service, but additional enhancing services and amenities available to the general public to sunbathers by delivering food directly to them north of the pier and south down to and including Haulover's clothing optional beach. Along with our job of providing food service and bait shop supplies, Proposer will be the main catalyst to plan. coordinate and market everything from providing catering to small meetings, delivery service and large special events for Haulover Beach, Sunny Isles and the surrounding cities. Proposer welcomes the responsibility and the opportunity to work cooperatively and in conjunction with Haulover Park's management and staff, its mentoring nonprofit organization, and the communities that are the natural constituency to this facility, while also working to market to various niche tour groups and hotel guests and area residents, who primarily live in the condo communities. Proposer will be a co-sponsor of the various special events in the area and work with one on-site event planner, while marketing the restaurant to the Newport guests, neighboring condos and homes, to event planners. group lour operators, and local clubs, civic organizations and associations. Marketing Services for Professionals (Consultant) -- the advertising, marketing, public relations firm proposer has hired -- has planned an innovative marketing program designed to achieve and surpass the desired results for the good of the restaurant and the. Newport Resort, Proposer is prepared to spend a minimum of $24,000 each year for marketing, utilizing the firm's contacts, resources and assets. Shirley and Richard Mason are the principals of the consulting firm. NOTE: The Mason's are past and current presidents respectively of South Florida Free Beaches - The Masons are the principal creators, mentors and marketers of Haulover's world-famous and largest clothing optional beach section) Beside (he traditional advertising media, web site, direct mail to the Northeast communities and public relations efforts. much of the marketing will be done to attract the llsers of Halllover lJeCH;h. Nearly 60% of the users of that beach are tourists staying at area hotels. The mentoring organizations hal'c established successful marketing systems that will be utilized if proposer is selected, Halllover clothing optional beach see 1.3 million visitors each year and generates approximately $900 million dollars annually filumcial impact.