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RFP No. 11-02-02 Public Relations Services
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Howard R. Miller
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Last modified
3/8/2011 5:32:20 PM
Creation date
3/8/2011 5:30:58 PM
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CityClerk-Bids_RFP_RFQ
Project Name
Public Relations Services
Bid No. (xx-xx-xx)
11-02-02
Project Type (Bid, RFP, RFQ)
RFP
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<br />7 <br /> <br />IV. Identifying a Crisis <br /> <br />o <br /> <br />Different types of crises call for different responses. It is important to identify a <br />crisis while it is still in its early stages. Some may be minor; others severe. The <br />city's response will depend upon the circumstances. <br /> <br />Types of crises: <br /> <br />· Sudden - An immediate, unforeseen crisis, with either <br />a. Massive Lives at Risk/Lost, (examples: hurricane, large fire, flood, <br />riot, chemical spill,) or <br />b, Individual Lives at Risk/Lost (examples: car accident, murder, small <br />fire, health outbreak) <br /> <br />This type of crisis occurs unexpectedly and requires immediate action. If <br />lives are at risk, the first action will be to move swiftly to save lives and <br />prevent injury. <br /> <br />c <br /> <br />· Smoldering - An ongoing, festering crisis that begins small and <br />grows larger as more information becomes known. <br />This type of crisis can drag out and result in bad press for weeks, months <br />or even years. These crises should be resolved as quickly as possible. <br />Officials should try to anticipate future developments and mitigate them. <br />(Examples: sexual predators, closure of a building whether residential, <br />government or business, etc.) <br /> <br />· Bizarre - An unusual, unexpected crisis that does not fit into the <br />above categories. <br /> <br />* Some crises may fit into more than one category. <br /> <br />o <br /> <br />1175 NE 1251h STREET, SUITE 618, NORTH MIAMI, FL 33161 . Tel. 305573.0882' FAX 3058952412 <br />howard@aohrmc com' www aohrmccom <br />
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