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II they can expect an update. o · Inform City employees All city employees should be briefed on the situation and informed that only authorized city personnel should talk to the media. Other city employees who answer phones should be informed of where/how to direct general media calls. Typically, all media calls should go to the spokesperson or to the Crisis Communication Team (which includes Howard R. Miller Communications). · Keep track of media calls, requests The spokesperson should keep a list of all the reporters to whom he/she talks. This will enable the city to look for news clippings and to later evaluate how the crisis was handled, as well as to get back to the reporter when they have updated information on the crisis. It is important to keep a good relationship with media, especially in times of a crisis. · Respond to the media quickly and fairly The media provides a way for the city to get its message to the public. The media will also shape public opinion about how the city is responding to the crisis. Therefore, it is important to cooperate with the media, to be sensitive to media deadlines and to provide all reporters with the same information-no exclusive stories. o · Dispel the rumors During times of crisis, rumors run rampant. If false rumors become prevalent, the spokesperson will need to dispel them publicly. Also, do not release the names of anyone who is injured or killed until their families have been notified. . Press Releases Issue joint press releases with county, state, and federal officials, if necessary. When the crisis is countywide or statewide, stay in contact with county and state officials, and possibly issue joint or complementary press releases with those officials. C) 1175 NE 125th STREET, SUITE 618. NORTH MIAMI. FL 33161. Tel. 305.5730882' FAX. 3058952412 howarCll'<1laohrmc com' 'NWW aohrmccom