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12 o VI. Factors to Consider During a Crisis · Set good policy Setting good city policy is the best way to avoid a crisis and to avoid criticism. No amount of good public relations can make up for bad policy. · Do the right thing Being ethical and doing what's right for those involved in a crisis will automatically lead to good public relations. Public relations cannot (and should not) hide things or lie about things. · Choose words and phrases carefully Don't unnecessarily panic constituents by being overly dramatic. If possible, use language that will ease the public's concern while still being truthful. · Court of law vs. court of public opinion The crisis communication team along with the City attorneys should work together to make sure as much information as possible can be released without jeopardizing any possible investigations or forthcoming litigation. o · Victim, villain or hero Anyone involved in a crisis can be portrayed by the media as a victim, a villain or a hero. The city can become a hero if it acts responsibly and takes the proper action. Doing "the right thing" is the best public relations strategy. Good public relations cannot help bad policy or poor decision- making. . Federal Aid In some cases, particularly if the area has been declared a "disaster area," the city may be able to obtain federal aid. Agencies such as FEMA provide funds to help shelter displaced persons and to repair and rebuild homes and schools, and groups like the American Red Cross provide food and blankets to those who have been evacuated or displaced. These groups can be consulted for more information. o 1175 NE 125lh STREET. SUITE 618. NORTH MIAMI, FL 33161' Tel. 3055730882. FAX. 3058952412 howard{ci)aohrmc com' www aohrmccom