Laserfiche WebLink
<br />13 <br /> <br />VII. Evaluate <br /> <br />o <br /> <br />After the crisis is over, it is beneficial to evaluate how the city of Sunny Isles <br />Beach handled it. Knowing what was done well and what could have been done <br />better will only help refine the crisis communication plan and make it more <br />effective in the future. <br /> <br />. View/read media coverage <br />The best way to evaluate the city's dealings with the media is to watch and <br />read the media coverage of the crisis. Seeing how each of the city's <br />actions was covered by the press can help form future media strategies. <br /> <br />. Debrief <br />The crisis communication team should convene after the crisis ends to <br />evaluate every action taken and the crisis communication plan itself. It is <br />important to learn from successes and from mistakes. <br /> <br />. Test the plan <br />To ensure that the plan works and is kept up-to-date, it should be tested, <br />revised and evaluated annually. <br /> <br />C) <br /> <br />o <br /> <br />1175 NE 125th STREET. SUITE 618, NORTH MIAMI, FL 33161 . Tel. 3055730882. FAX 3058952412 <br />I1oward{1i)aohrmc com' NWW aohrmc com <br />