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HOWARD R. MILLER COMMUNICATIONS Section 2 Qualifications 8nce O:iober 2007, Howard R Miller Communications (HRv1C) has had the privilege to develop and implement year-round aggressive public relations outreadl campaigns for the Oty of 3..Inny Isles l?eadl and the 8BTourism and Marketing Coundl targeting: SJuth Rorida, Rorida, United Sates, Canada, 8.Jrope and Latin America oonsumer and travel trade based media. HRv1Chas sua:essfully built avvareness of 3..Inny Isles l?eadl, Miami as Rorida's ~viera - a dynamic oosmopolitan international and domestic tourism destination with beautiful beadles, a multitude of lifestyle and event activities that are perfect for families and singles, at a variety of budget and luxury resorts. HRv1 C has generated stories on the fabled and fun history of 8Band the spectrum of emotional and rational benefits of vacationing, oonduding oorporate meetings, doing business in SB or simply living or investing in real estate in SB. HRv1Chasspear headed annual diversity campaigns emphasizing the spectrum of nidle markets induding domestic and international Hispanic, African-American, Caribbean, gay and lesbian, destination wedding, arts and a.Jlture, and business and oonsumer demographics. Moreover, HRv1Cefforts have assisted in S B being named the number one travel destination in the United Sates by TripAdvisor (the world's largest online travel portal) in early 2008. HRv1Cworks strategically with The G-eater Miami Visitors and Convention B..Jreau (G\IIVCB) and The 8Jnny Isles l?eadl Tourism and Marketing Coundl to ensure 8Bintegration into all G\IIVCBdomesticand international marketing and branding campaigns. Furthermore, HRv1Cworks hand in hand with Ibis ~mero, the SBoommission, Mayor, Oty Manager, and SBadministrative staff to oommunicate effectively on important issues to local and SJuth Rorida residents, and to members of 8BTMC HRv1Chasdiligently worked to inform real estate media on the value of investing in the SBoommunity. And although SBwas affected by the real estate dedine, land values remained steady and sales of oondos remain strong. HRv1Cs efforts have been oonsistently applied 12 months a year for every year it has been engaged. HRv1C has oonceived and implemented key public relations campaigns for every S3ason. These indude 3..Immer Saycation in SB, Family Wnter Vacation Fun in Rorida's ~viera, and Northerners Cetavvayto Rorida's ~viera. Targeting NEUnited Sates and Canadian media, the marketing campaigns have put spedal emphasis in boosting shoulder/summer and winter business via targeted local, state, national, and international media outreadl and the development of proprietary SBevents, sudl as the J3zz Fest and the Of shore Fbwerboat Races. S3e Addendum 2 for examples of national and state-wide press ooverage generated by HRv1Cfor the Oty of 3..Inny Isles l?eadl. S3ethe plan for the 2009 8BJ3zzFest in Addendum 2 for an example of the steps that HRv1Chastaken in the past to meet and exceed SBrequirements. The following plan produced for the SBJ3zz Fest in 2009 demonstrates the services and timing of the activities to sua:essfully promote an event with a relatively small budget. The solidtation and recruitment of media sponsorsoontributed to the event's success. Byworking dosely with the SBTMC HRv1Cwas able to generate media ooverage and partidpation. Page 2 of 44 Bd No 11-02-02