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<br />~.."...."...,...,..",....,...,......,....,.".'.'... <br />.:~~,:>~;:;,,"'Hi <br />:i...": <br /> <br />HOWARD R. MILLER <br />COMMUNICATIONS <br />Another itemized example of the services provided by HRv1Care the FR Rans developed and eXea.Jted under <br />oontrad with SBfrom 2007 to 2010. These outlined all of the activities, approved by SBthat HRv1C <br />proposed to eXea.Jte on behalf of the Oty. The public relations plans and the scope of work for HRv1Cdetail <br />the oommunications efforts on behalf of the Oty of 3..Inny Isles I?ead1 and SBTMCover the last 4 years. <br />HRv1C is prepared to bui Id on the previous plans and extend services within budgetary parameters to <br />oontinue to maximize the benefits to the Oty of 3..Inny Isles Beach and SBTMC <br /> <br />aty of 9.mny Isles E2adl and Smny Isles E2adl Tourism and Marketing Council <br /> <br />2007-2008 Public~lationsAan Outline <br /> <br />The following is the public relations plan of the scope of work for HRv1Coommunications efforts on behalf of <br />the Oty of 3..Inny Isles l?eadl and SBRA. This may dlange based on strategy and events. <br /> <br />RAN RR2007 - 2008 <br /> <br />The following is a proposed timeline of the activities outlined in the scope of work for HRMC <br />communications efforts on behalf of 51 BRA. This may change based on strategy and events. <br /> <br />Quarter One (Od-Dec2007): <br /> <br />. Srategy ~ssion with dient, and identify key goals and B1glishl~anish spokespeople <br />. Multiple site visits <br />. Establish media dearinghousel dipping service <br />. Develop press kit <br />. [)stribute FRrepresentation release <br />. Develop overall oommunications plan <br />. Establish oontad with local and state tourism and government representatives to disa.Jss joint ventures <br />in future <br />. R-ovide representation at shows like G\IIOJB New York media reception (depending on budget) <br />. ~nd out national release via FRNewswire <br /> <br />Quarter Two (Jm-M ar 2008): <br /> <br />. Begin developing quarterly newsletter to SBRA members on 8Jnny Isles l?eadl public relations <br />happenings and media opportunities <br />. O1going Media G.ltreadl re: news developments, FAM opportunities <br />. ~ond to major media inquires (fulfillment of press kits by SBRA) <br />. Exploration of emerging gobal markets in D..lbai and RJssia, along with international luxury travel shows <br /> <br />Page 3 of 44 Bd No 11-02-02 <br />