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<br />IIVII <br />HOWARD R. MILLER <br />COMMUNICATIONS <br /> <br />Quarter 3 (April-..lme 2008): <br /> <br />. Continue developing and distributing quarterly SI3RL\ newsletter <br />. ceveloping overall crisis FRplan to prepare for hurricane season and arrange for media training for <br />offidals (training depending on budget and need) <br />. Partner with G\IIOJBand hotels to piggy back on Miami ~ice R3staurant Month and 8Jmmer Festival <br />S3as0n mediaoutreadl <br />. Assist with planning for FAM media visits <br />. ~ond to major media inquiries <br />. Begin planning for media regarding the 8Jnny Isles l?eadl..8zzfest from 10/17 -10119/08 <br /> <br />Quarter 4 (JJly-~pt 2008): <br /> <br />. Continue developing and distributing quarterly newsletters <br />. Partner with G\IIOJBand hotels to piggy back on Miami ~ice R3staurant Month and 8Jmmer Festival <br />S3as0n media outreadl <br />. Assist with planning for FAM and media visits <br />. ~ond to major media inquiries <br />. Begin planning for next fiscal year of FRmarketing activity <br /> <br />RAN roR2009 - 2010 <br /> <br />Quarter One (Od-Dec2009): <br /> <br />. Initiate remaning 2009 SB media editorial calendar with follow-up pitdles to local and national <br />media. <br />. cevelop and distribute final new SI3RL\ newsletter for Quarter 1 to members on 8Jnny Isles I?ead1 <br />public relations happenings and media opportunities. <br />. 2nd Annual8Jnny Isles I?ead1 Jazz Fest. <br />a Media Q.ltread1- R"e and Fbst Festival. <br />· [)stribute HRv1Crepresentation release. <br />· Continuous Media Q.ltreadl. <br />· cevelop yearly public relations plan. <br />· cevelop SBpackagefor 2010 Fbw-Wow. <br />. R"ovide public relations support for the G\IIOJB New York 11/12 and Toronto 11/4 media receptions. <br />. ~ond to media inquiries and follow up by sending appropriate press materials. <br />· Work with the G\IIOJB on national media outreadl. <br />. cevelop oomprehensive marketing report on SBJazz Fest with strategic suggestions. <br />· Srategicplanning meeting with SI3RL\ and SBAdmini&ration. <br />. Begin II Ry S:>uth for the Wnter to Rorida's ~viera" campaign targeting North fastern United Sates <br />and Canada media. <br /> <br />Page 4 of 44 Bd No 11-02-02 <br />