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<br />IIVII <br />HOWARD R. MILLER <br />COMMUNICATIONS <br /> <br />Quarter Two (~n-M ar 2010): <br /> <br />· Design and implementation of new 2010 S B editorial calendar of local, national media outreadl. <br />· l?egin "8Jnny Isles 1?ead1- Rorida Rviera Saycation" campaign targeting Rorida media. <br />· Develop and distribute "3..lnny Isles l?eadl-Rorida's Rviera aaycation" ~Iease. <br />· Investigate joining erA (Canadian Travel Assodation). <br />. Develop and distribute II Ry SJuth for the Wnter to Rorida's ~viera" R31ease. <br />· Continuous Media OJtreadl. <br />· Respond to ongoing media inquiries and follow up by sending press kits. <br />· Develop SBWedding ~Iease for distribution. <br />· Work together with G\IIOJB on FAM media visits and national media outreadl. <br />· Assist in planning for 2010 Pow-Wow. <br />. l?egin planning for mediaoutreadl campaign regarding the potential Annual CffiPowerboat Rac:ssin <br />.l.me. <br />· Develop and distribute CffiPowerboat Races ~onsorship ~Iease. <br />· Srategicplanning meeting with SBRAand SBoffidals. <br /> <br />Quarter 3 (April-J..II1e 2010): <br /> <br />· Continue implementation of 2010 editorial calendar of local and national media outreadl. <br />· Develop SBCDesG-een ~Iease. <br />· Implement O"isis Communication Ran for hurricane season. <br />o Q-ganize crisis oommunication team and prep them. <br />. Continue "3..lnny Isles 1?ead1- Rorida's ~viera Saycation" campaign throughout the summer months. <br />· Continuous Media OJtreadl. <br />· Work with G\IIOJBand hotels to promote Miami ~ice ~staurant Month in SB. <br />· Assist in planning for FAM media visits with the G\IIOJB. <br />· Fe;pond to ongoing media inquiries and follow up by sending press kits. <br />. l?egin planning for media outreadl campaign regarding the 3rd Annual 3..Inny Isles 1?ead1..azz Fest in <br />O:iober. <br />· arategicplanning meeti ngs with SBRAand SBoffidals. <br /> <br />Quarter 4 (J.dy-9!pt 2010): <br /> <br />· Continue implementation of 2010 editorial calendar of local and national media outreadl. <br />· Develop release for 88 A1oto Contest locally and nationally. <br />. Continue planning and promoting 3rd Annual8Jnny Isles 1?ead1..azz Fest". <br />o Develop and distribute release announdng the festival. <br />o Develop and distribute release announdng artist line-up. <br />o S3a.Jre media sponsorships. <br /> <br />Page 5 of 44 Bd No 11-02-02 <br />