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<br />IIVII <br />HOWARD R. MILLER <br />COMMUNICATIONS <br /> <br />. Assist with planning for FAM and media visits with the G\IIOJB. <br />· Continuous Media OJtreadl. <br />. Fe;pond to ongoing media inquiries and follow up by sending appropriate press materias. <br />. l?egin planning for the G\IIOJB New York and Toronto media receptions. <br />Srategicplanning meeting with SBRAand SBoffidalsto begin planning for next fiscal year of <br />A.Jblic FElations and Marketing activities <br /> <br />FElevant Aqan0l6<oerience <br /> <br />HRv1Cprindpas have ooordinated national marketing and! or press campaigns for travel and tourism <br />acXX>unts sudl as The Country of ~ain, The Oty of Miami 1?ead1, The SJuth l?eadl Wne and Food Festival, <br />Unooln ~ad Mall, The G-and Bahama Island Tourism BJard, Carnival o-uises, The Oty of Virginia I?ead1 and <br />The Virginia I?ead1 Tourism Q-ganization. HRv1Chas an extensive background of working with the G-eater <br />Miami Convention & Visitors B..Jreau (G\IIOJB), The Canadian Travel \M"itersAssodation and major travel <br />trade meetingssud1 as FON-WON, the International luxury Travel Market (lLlM), and the BBTM Gobal <br />Travel meetings. <br /> <br />6<oerience in brand marketino and developino and implementino !=Rproorams redonallv. nationallv and in <br />Canada <br /> <br />8nce2007 HRv1 C has ooncei ved , designed and implemented sua:essfullocal, state-wide, regional, national <br />and Canadian public relations programs for the Oty of 3..Inny Isles l?eadl and the SBTourism and Marketing <br />Coundl. In addition, HRv1Con behalf of the Oty of Miami 1?ead1, has designed and developed brand <br />marketing and public relations programs for the Unooln ~ad Mall, and top dty a.Jltural events induding <br />8eepless Night, The SJuth I?ead1 Wne and Food Festival and The Miami I?ead1 Festival of the Arts. Rease <br />see case studies in Addendum 2. HRv1 C has developed local, national and Canadian press campaigns to <br />introduce ~ain's new international, "I need ~ain" marketing campaign. The agency has strategized national <br />and international branding campaigns for the G-and Bahamas Island Tourism BJard and renowned <br />oompaniessudl as Travel pro International luggage. In the last two years of representing Travlepro <br />International, HRv1 C has designed and implemented national and international public relations and branding <br />campaigns that have generated over 900 million earned media impressions for Travel pro. luggage industry <br />salesino-eased 16.7%in 2009-2010; however Travel pro salesino-eased 46.7% due to the expert public <br />relations expertise of HRv1CA"esident, Howard R Miller. Rease refer to reference letter from 8::ott <br />Applebee, Vice A"esident of Marketing for Travelpro in Addendum 10. <br /> <br />Page 6 of 44 Bd No 11-02-02 <br />