Laserfiche WebLink
<br />OIIIIIIIIIIIIII <br />HOWARD R. MILLER <br />COMMUNICATIONS <br /> <br />S3e samples of the press releases in Addendum 8. <br /> <br />fffi:ARJ-i <br /> <br />HRv1C has a strategic affiliate relationship with Daniels & ~berts, whidl has been recognized as one of the <br />most sophisticated data analytics agency in the United Sates. HRv1C also works dosely with G\IIOJB to <br />access vital researdl information of SBTMC members. This information has aways been a<nJrate and <br />provided to members free of dlarge. <br /> <br />TAREID M BJlA EQUALS9JCXl::STUL RJBJC RBA llQ\JSCAM PAlGNS <br /> <br />The agency identifies key target audiences sudl as the NE United Sates residents and Canadian residents, <br />and then develops proprietary media data bases to read1 them. HRvlC uses the most effective media vehide <br />to read1 the consumer or trade audience. <br /> <br />~BASDAND800ALMBJlA <br /> <br />HRv1C has an extensive backg-ound in targeting web-based media and news groups. Moreover, the agency <br />has a full-time soda media professional who directs all soda media initiatives, e.g. Facebook, Twitter and <br />Unkedln, for the Continental G-oup, whidl is the largest real estate management firm in Rorida HRv1C has <br />also used its own proprietary soda media platform to promote the SBJ3zz Fest and the O'fshore Fbwerboat <br />Races through Facebook and Twitter. <br /> <br />TAA va TAADEA.ACBv1 ENTS <br /> <br />HRv1Cworks dosely with Ibis ~mero of the SB Tourism and Marketing Coundl to follow up after all tourism <br />and media trips to New York and Canadian dties. S3e Addendum 8 for additional information on strategy <br />and media placements. All meeting attendees are sent SBtravel information. <br /> <br />In addition to the standard follow up, HRv1Cworks to sustain oommunications with leads generated at trade <br />shows sudl as BBTM, ILlM, and FaN-WON. These shows are an essential part of mantaining visibility and <br />avvareness for 8B in the tourism trade. S3e strategy story-line ideas for media and dips of trade artides in <br />Addendum 8. <br /> <br />Page 29 of 44 Bd No 11-02-02 <br />