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•4 t { <br />Energize Your Vending! <br />Why OfFer Fit ? <br />PickTm <br />Trending as a Partner in Health <br />A variety of factors contribute to the ballooning weight problems in our <br />country today. Consumers are choosing larger portion sizes, fewer servings <br />of fruits and vegetables, a higher -fat, higher -sugar diet, fewer whole <br />grains - and, of course, a sedentary lifestyle. Today's food <br />environment often supports this with super -sized fast foods, <br />restaurants famous for their oversize portions, a plethora of high -fat, <br />high -sugar snacks, and beverages loaded with sugar. <br />Fit PickTm makes vending machines part of the solution to this <br />problem by offering a simple way to improve one sector of the food <br />environment. Fit PickTm gives consumers the option of snacks and <br />beverages that support a healthier lifestyle. In addition, the <br />marketing and promotion campaign for Fit PickTm raises consumer <br />awareness and serves as an educational tool to help consumers <br />understand how to identify and select lower -fat, lower -sugar alternatives <br />to vending's traditional snacks and beverages. <br />Fit PickTl' It All Coines Down to Choice. <br />Vending machines typically offer as many as 45 different products. Most <br />consumers expect this to include "pleasure foods" such as candy bars, <br />chips and soft drinks. But, what options exist for the consumer who wants a <br />snack that supports a lower -fat, lower -sugar diet? Even when these <br />products are in a vending machine, they are often difficult to identify. <br />Fit Pick TM is a program that increases options for vending sites and <br />consumers. It provides nutrition standards for products and corresponding <br />vending machine labels that support the individual consumer's choice to <br />eat a healthier, more balanced diet. Fit PickTm products, which are lower <br />in fat and sugar than traditional pleasure foods, give consumers the <br />option to select foods that meet their commitment to health. Fit PickTM <br />products meet predetermined nutritional standards and are clearly <br />identified, making them easy to locate in a vending machine, Fit Pick TM <br />also serves an educational purpose for those who would like to eat better <br />but don't know where or how to start. Furthermore, Fit PickTm <br />demonstrates the commitment of communities, worksites and schools to <br />improve the health and well -being of their employees and students. <br />3 <br />