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Why is the Demand for "Fit" Products Growing? <br />Most Americans are aware of the serious threat that overweight and <br />obesity pose to our nation's health. These rates have risen rapidly among <br />women, men and children of all ages and ethnic groups. And, this trend is <br />projected to continue. <br />Obesity is a major risk factor for cardiovascular disease and increases the <br />potential for high blood cholesterol, high blood pressure and type 2 <br />diabetes. Recent research suggests that obesity shortens the average <br />lifespan by at least four to nine months, and if childhood obesity continues <br />to increase, it could cut two to five years from the average lifespan. That <br />could cause our current generation of children to become the first in <br />American history to live shorter lives than their parents. <br />Statistics from the Centers for Disease Control and Prevention <br />(CDC) are alarming. In 2004, about 16 percent of all children <br />and teens in the United States were overweight. And, more <br />than twice as many children — and almost three times as <br />many teens — are overweight as in 1980. Obesity also has <br />risen dramatically in U.S. adults. In 2004, 65 percent of all <br />people age 20 and older are overweight or obese. Since <br />1991, the prevalence of obesity among adults has increased <br />by more than 75 percent. Overweight adolescents have a 70 <br />percent chance of becoming overweight or obese adults. <br />This increases to 80 percent if one or more parent is <br />overweight or obese. <br />Why Not Create Your Own Vending Program? <br />If your community is thinking about inventing your own customized <br />vending program, please consider the following compelling reasons to <br />adopt the Fit PickTm program instead: <br />• As a standardized, recognizable labeling system, available through <br />vending operators nation -wide, Fit PickTm can be used across venues, <br />communities, state lines, and the nation. <br />• This seamless continuity supports consumer recognition for the <br />program. <br />• Adopting a program is more cost - effective than creating one. <br />• Using Fit PickTm eliminates the need to design, print, store and <br />distribute identifying labels and signs. <br />• Using Fit PickTM simplifies the process for vending operators and their <br />route drivers who would otherwise have to train and carry supplies for <br />a variety of programs - each with slightly differing criteria. <br />• Fit Pick TM staff maintains updated food lists - a major benefit in itself! <br />4 <br />