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Energize Your Vending! Initiating a Community -Wide Campaign If an agency, organization or coalition in your community can lead the way to adopting Fit PickTM community -wide, then this Guide is for you! Not only is it possible to implement Fit P!ckTM in more than one organization at a time, doing so can offer several advantages: • It reduces repetition of effort. • It supports increased visibility and program recognition. Familiarity leads to increased influence with consumers and results in increased sales. • It reduces the potential for confusion and errors on the part of vendors and their route drivers that would result if they had to service multiple different programs in the same geography. • It leads organizations to support one another and share lessons learned. • It creates the demand for Fit PickTM products that local food distributors need in order to dedicate additional "shelf space" to a wider variety of qualified products. • It motivates vending operators to understand the program and adhere to its guidelines. The more frequently Fit PickTM is implemented, the easier it becomes! • It leads to collaborative problem solving, breaking down barriers and creating partnerships for understanding. • It increases consumer demand for Fit PickT"' A community -wide initiative to adopt Fit Pick TM may be best achieved through a collaborative effort. In Clark County, Washington the collaborative involvement of area worksites, schools, vending operators and food distributors was facilitated by Community Choices and the Steps to a Healthier Clark County Initiative. (See the sections on Background & Acknowledgements in this Guide for more information) In your community, the igniting force for this type of initiative could come from a medical center, the local YMCA, the Public Health department, or a food policy council. This community program could be a totally P