Bettoli Trading Corp. - Laserfiche WebLink

Home Browse Search

voluntary effort, or could have the benefit of grant funding as a health initiative. It could be limited to school districts or worksites in close proximity - or it could encompass an entire city or county. A community -wide effort does not have to start off community -wide. For example, in Clark County, Fit PickTm was initially implemented in all buildings at two participating worksites (City of Vancouver and Clark County) and one school district (Vancouver School District.) Building upon this success, tactics for promoting the program county -wide were developed. These included electronic and direct mail to potential vending sites and to all area vending operators. Media outreach raised the awareness of consumers and vending sites that had not been reached via direct mail. The successful launch within the three pilot organizations provided sources for media stories. One possible approach to organizing a community -wide campaign includes the following steps by the lead organization or agency: • Survey worksite and school health and wellness coordinators for interest in implementing a Fit PickTm Program. • Ask interested organizations to identify their vending operators and provide contact information. • Invite all interested organizations, vending operators, and local food distributors to the table for an upbeat discussion of Fit PickTM. • Engage organizations and operators in planning for implementation and promotion using this Guide as an outline for your efforts. • Once implementation is successfully underway, alert the media to the arrival of Fit PickTm in your community. Give credit to the worksites, schools and vending operators who were involved. • Promote the program to consumers and other worksites and schools via e -mail, traditional mail, word -of- mouth, presentations and PSA's. • Measure your success by tracking the number of vending sites that convert to Fit PickTm in your community. • Celebrate you efforts! 2