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simplify the initial launch communications, promotion materials, media communications, and driver training. The following decisions will need to be made: ❑ What level of Fit PickTm nutritional criteria is appropriate for each organization? (See Appendix D for comparison of criteria). ❑ Will beverage machines be included in the initial launch? ❑ What percentage of vending capacity will be dedicated to Fit PickTM? (Refer to "Vending Basics" Tip #2). ❑ Which type and location of Fit PickTm stickers and clings will be used? (See Appendix F). ❑ When will the program be launched? ❑ Do individual organizations plan to call out nutritional criteria and other considerations in their vending contracts? (see sample policies in Appendices C & D). ❑ Who will field questions /comments and monitor machines for accuracy at each organization during the launch? Step 4 — Prepare Work with organizational partners to plan a promotional campaign to launch Fit PickTm. ❑ Enlist individual sites to conduct product sampling events to help identify favorite Fit PickTm products and to build anticipation (See How to Conduct a Taste Test in Appendix F). ❑ Print or create launch materials that can be posted community -wide (go to www.fitpick.org for print -ready graphics and www.balancedforlife.net for fliers, games and other support materials). ❑ Prepare a monitoring form to collect information (see Fit Pick Monitoring Log in Appendix H). ❑ The Launch Preparation Worksheet (Appendix O) can be used as a checklist for preparation - especially helpful in multi -site organizations. Step 5 — Promote «nthin Partner Organizations ❑ Prior to installation, build anticipation using promotional ideas in the section on Fit PickTM Promotion. ❑ Launch your promotional campaign before or simultaneously with Fit PickTM installation. 14