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J <br />Energize Your Vending! <br />Promoting Fit PickTm <br />Consumer education and promotion are crucial to successfully launching <br />Fit PickTM in your community. Effective promotion will: <br />• Raise the awareness of all consumers that Fit PickTM is <br />available. <br />• Encourage new customers to try vending. <br />• Educate consumers about Fit PickTm nutritional criteria. <br />The specific promotional plan for your community will <br />depend on your budget and time. Consider enlisting the <br />help of your participating organizations' worksite wellness <br />teams, management groups, school student body <br />councils, health classes, business clubs, or PTO's. The more <br />approaches used and people involved, the more <br />successful your promotion is likely to be. <br />Ideas for promoting Fit Pick-''"in worksites <br />• Use Fit PickTM stickers, signs, posters and table tents (print -ready at <br />www.fitpick.org) <br />• Make use of taglines: "Fit PickTM: Grab. Energize. Go!" and "Look on the <br />Right Side" <br />• Use payroll stuffers to promote Fit PickTm and healthy eating <br />• Set up displays and bulletin boards (print -ready posters on <br />www.fitpick.org) <br />• Promote Fit PickTM on the company or agency Intranets <br />• Conduct a product sampling event (see Appendix F) <br />• Announce new Fit PickTM products at staff meetings <br />• Promote Fit PickTm as part of any worksite weight management <br />program <br />• Promote Fit PickTm at wellness fairs <br />• Provide baskets of sample Fit PickTM products for each break room or <br />staff meeting <br />• Involve a group of employees, managers or wellness committee <br />members to distribute samples to individual employees - using <br />comment cards to gather feedback simultaneously. <br />17 <br />