Laserfiche WebLink
<br />|REQUEST FOR PROPOSAL NO. 17-10-01 16 <br /> <br /> <br />• Develop informational brochures and/fact sheets to provide to the travel community <br /> <br /> <br />3.4 GENERAL SCOPE OF MONTHLY SERVICES <br /> <br />The Agency shall be the principal advisor and provider to City of Sunny Isles Beach and SIBTMC <br />for proactive, Sunny Isles Beach Miami brand-supporting public relations efforts to a variety of <br />target audiences including travel trade media and consumer media—such as appropriate <br />television outlets, radio stations, internet magazines, printed magazines and newspapers <br />(national and regional). Agency shall also be responsible for advising City of Sunny Isles Beach, <br />SIBTMC and its members on issues, and management efforts which would impact the mission <br />accomplishments of the city. <br /> <br />During the term of this agreement, the Agency will provide the following Public Relations (PR) <br />services for the U.S. (national, regional and in-state), Canadian, Latin American and European <br />markets that include but are not limited to: <br /> <br />A. Develop and implement a strategic PR plan that supports the Sunny Isles Beach Miami brand. <br /> <br />B. Consult with City of Sunny Isles Beach and SIBTMC regularly regarding PR strategies and <br />ongoing PR issues. <br /> <br />C. Develop and issue press releases for top events and activities including the Jazzfest in November; <br />and ongoing releases branding Sunny Isles Beach. <br /> <br />D. Ongoing communication (e-mail, fax, phone calls, regular mail) to all relevant media throughout <br />U.S., Canada, Latin America and Europe to promote SIB Miami developments (news and <br />features), utilizing news releases, tip sheets, fact sheets, etc. <br /> <br />E. Develop radio promotions for targeted radio stations (with consumer contest promotions), <br />encouraging live remote(s) in SIBTMC without media buy (trade only). Emphasis will be on <br />promoting Sunny Isles Beach Summer and the Sunny Isles Beach JazzFest. Agency to secure <br />targeted radio stations and SIBTMC will fund appropriate crew expenses in Miami. Visits will <br />require an Agency representative to accompany the media. <br /> <br />F. Develop customized news releases/tip sheets and advise SIBTMC on updating of press kit <br />materials <br /> <br />G. Must have relationships with local Greater Miami newsprint i.e. Miami Herald, Miami Today <br /> <br />H. Demonstrate creative use of technology and social media to implement PR programs. <br /> <br />I. Provide a 24 hours/ 365 days per year availability service for issues and crisis management and <br />crisis PR. This includes advising City of Sunny Isles Beach and SIBTMC of potentially negative <br />issues in the media and suggesting appropriate strategy, working with SIBTMC on appropriate <br />action to respond to the issue and media training session(s) as appropriate. <br /> <br />J. Develop and keep current a list of media contacts in Canadian, Latin American, and European <br />consumer and trade media outlets. Said list will be made available to the SIBTMC. <br /> <br />K. Maintain stock of media kits with selected materials, Agency-generated releases, fact sheets and <br />photography for distribution to media for Agency pitching.