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<br />|REQUEST FOR PROPOSAL NO. 17-10-01 17 <br /> <br /> <br />L. Provide regular reports on all secured publicity, including measurements such as circulation, <br />viewership and advertising value. <br /> <br />M. Must provide a quarterly update report on public relations to the City of Sunny Isles Beach and <br />SIBTMC. Report to include, media monitoring and reporting on agency generated stories that <br />were pitched. <br /> <br />N. Agency should be prepared to make at least one in-person presentation of program status <br />annually, to City at Commission Meetings and to SIBTMC at annual meeting. <br /> <br />O. Represent the SIBTMC and the City in the Media Marketplace at IPW. <br /> <br />P. Liaise with SIBTMC member organizations in regards to developing a strategic PR plan, news <br />releases and tip sheets. <br /> <br />Q. Restrict operations / no representation of any competing destinations within at least a (200) mile <br />radius of the City of Sunny Isles Beach. <br /> <br />R. Securing two appropriate major individual media visits throughout the year (consumer contest <br />promotions can be included) in niche markets. Agency to be responsible (with assistance from <br />City of Sunny Isles Beach and SIBTMC where appropriate) for suggesting itineraries, soliciting <br />participation of high quality consumer and trade media representatives to ensure desired media <br />productivity; and managing tour functions to assure success. SIBTMC to secure hotel <br />accommodations and develop final itinerary – and in special cases SIBTMC may secure restaurant <br />partners and provide ground transportation. Visits may require an Agency representative to <br />accompany the journalist. <br /> <br />S. Arrange for 3 familiarization visits by key markets of the travel industry to SIB annually as <br />mutually agreed upon with the Sunny Isles Beach Tourism and Marketing Council (SIBTMC) and <br />the City and assist as needed. <br /> <br />T. Organize sales calls and media visits in key markets for SIBTMC. <br /> <br /> <br />END OF SECTON